Interviews Flashcards
STRUCTURED INTERVIEWS
Predetermined questions delivered by an interviewer who does not probe beyond the answer received but mah answer questions from the interviewees
STRENGTHS OF STRUCTURED INTERVIEWS
- Can easily be repeated
( more reliable )
-Easier to analyse than unstructured interviews because answers are more predictable
-interviewer can provide extra information
WEAKNESSES OF STRUCTURED INTERVIEWS
-The interviewers expectations may influence the answers the interviewee gives (researcher/interviewer bias)
-participants may feel reluctant to reveal personal information when face to face with an interviewer
SEMI STRUCTURED INTERVIEWS
Some questions are pre-determined but also new questions are developed as the interviewer proceeds
UNSTRUCTURED INTERVIEW
No questions are decided in advance
STRENGTHS OF UNSTRUCTURED INTERVIEWS
More detailed information can be obtained from each respondent than in structured interviews because subsequent questions are specifically shaped to the participant
- Can access information that may not be revealed by predetermined questions
WEAKNESSES OF UNSTRUCTURED QUESTIONS
- More affected by interviewer bias than structured interviews because the interviewer is developing questions on the spot and may be prone to issues such as inadvertently asking leading questions
-Requires well trained interviewers which may be difficult to obtain therefore making the research more expensive
-harder to replicate as questions vary in interviews