interviews Flashcards
what is a research in depth interview?
a conversation/dialogue with structure and a purpose (a set of topics)
what is the difference between research in depth interviews and normal ones?
- can be long
- open questions
- based on an interaction
- aims to investigate varieties of human experience
how are scientific research interviews different than others?
scientific interviews are concerned with reliability, validity, sampling, public relevance and accountability
why is qualitative research described as richer data?
data collection methods do not place as many constraints on the form and content of the data, the range of data sources is far wider
what is interpretivisim?
human behaviour is a product of the way people interpret their world
what is relativism?
there are a multiplicity of worldviews and not everyone shares the same world view
why are interviews phenomenological?
they relate to someone’s awareness or experience
what are the advantages of interviews in med and comms research?
- reveals the everyday micro-tactics of appropiation that reshape and remediate media forms and goods
- challenges theories of political economy and media imperialism
- helps explain why the universalistic claims of media effects theories only ever apply contingently
what is the positivist tradition?
the truth is out there to be learned
what is the constructivist tradition?
the meaning is co-constructed
who should you sample?
- are they likely to want to talk about the topic?
- how will they relate to me as an interviewer?
- can i reach them?
how to sample?
- have a criteria for the selction of respondents (depends on your aims)
- are you going to do theoretical, snowball, or convenience sampling?
how to interview?
- go from simple to complex questions
- from factual questions and routines to emotions and meanings
- avoid jargon
what is informed consent?
clearly states responsibilities of researcher and rights of respondent
to deceive or not?
in nearly all cases there are not grounds to deceive the participants
what are the researcher’s responsibilities towards the participants?
- protecting interests and well being
- respecting privacy
- fair return and involvement
- considering unintended consequences of the research
what are the headings for a topic guide?
- briefing
- self introductions
- warm up questions
- topic 1,2,3 questions
- closing questions
- debrief
what sort of things should you consider then selecting themes for your interview?
- research questions
- personal involvement/knowledge
- observations
- literature review
- informal pilots (role playing)
- colleagues
what are the different types of questions?
- closed questions
- open questions
- probes
- follow up questions
what are the limitations of interviews?
- many factors may affect the outcome: recruiting, question design, interview process, analysis, interpretation
- time consuming
- human factor
- require skill to receive meaningful answers
