interviews Flashcards
what is a structured interview?
each interview is conducted in the same standardised way, asking each interviewee the same questions in the same order
what is an unstructured interview?
interviewer has complete freedom to vary questions (wording and order) and may explain some questions, obtaining in-depth questions
what is a semi-structured interview?
each interview has the same set of questions but interviewer may also ask follow-up questions for more information
what is a group interview?
a dozen or so people interviewed together
what are some practical issues of structured interviews?
quick and cheap
can obtain lots of information from a lot of people
results are easily quantified
inflexible
what are some theoretical issues of structured interviews?
easy to replicate results and is therefore reliable
able to gain a lot of information and is therefore representative
what are some some practical issues of unstructured interviews?
informality allows researcher to develop a rapport and gain more information
training needs to be thorough
may take a long time
can produce a lot of data
flexible
what are some theoretical issues of unstructured interviews?
valid data because the interviewer can understand
impossible to recreate same results
sample sizes may be smaller and possibly unrepresentative