Interview Questions Flashcards
Significant accomplishment (new to events lead role)
S: juggled many event tasks along with my other full time job - IIC manager
T: Drive awareness to 6 sxsw startup village sessions
A:
1. Establish business objectives
2. Identify key topic areas in line with objectives
3. Identify internal/external people resources
4. Consolidate communication
5. Leveraged social media to drive awareness
R: 6 sessions; 5 of 6 filled to capacity (1.2k attendees)
Tell me a time where you had to solve a particularly difficult problem (SXSW 2015)
S:
Sxsw 2015 or GM needed design and social media support to drive awareness around our programming
T:
The team needed someone to pump out 50+ sample tweets and 15 datagrams in less than a week
A:
+I stepped up to the challenge even though I wasn’t sure what datagrams were and I’d never done physical flyers
+Taught myself how to do them by binging on youtube vids and searching online for what’s been done in past
+wrote a ton of tweets to match the datagrams
R:
+since the team liked my work I created most datagrams and physical handouts.
+Sent out my sample tweets which all contributed to 200 million social impressions
+one of my datagrams received top impressions tweeted from our startup page @ 3,200
+2k developer leads overall
Tell me about yourself
Majored and concentrated in Marketing for undergrad and MBA
+the worlds of b2b and b2c marketing are increasingly converging in social media, influencing buyer behavior, serving the right content to the right user at the right time (UX classes)
Bloomberg LP
+analytics and sales role where I gained a passion for anticipating client needs
+analytics handles 3-6 clients at once you see trends in questions; offer more than what that came to you for
+every other week visited carribean clients to support their use of bloomberg which lead to my 94,000 influence of sales as a new rep
IBM
+most recently worked IIC global marketing lead
+managed 500+ member community
+led direction of IIC partner website
+built external awareness via social media
++Launch digital NYC & cloud program for startups…sample tweets led to 210 million impressions
+modernized communication internally and externally by varying type of content and timing of it’s release
Right now I’m taking UX classes with general assembly to learn how to better understand clients from a designer’s perspective where I’ll learn better testing, measure, and iterate the ideas.
My ability to enhance the partner experience through social channels, content deployment, program structuring, and an intense focus on what makes the client want to do more business with us.
Tell me about yourself
Studied Marketing as an undergrad and as an MBA student
+the worlds of b2b and b2c marketing are increasingly converging in social media, influencing buyer behavior, serving the right content to the right user at the right time (UX classes)
Bloomberg LP
+analytics and sales role where I gained a passion for anticipating client needs
+analytics handles 3-6 clients at once you see trends in questions; offer more than what that came to you for
+every other week visited carribean clients to support their use of bloomberg which lead to my 94,000 influence of sales as a new rep
IBM
+most recently worked IIC global marketing lead
+managed 500+ member community
+led direction of IIC partner website
+built external awareness via social media
++Launch digital NYC & cloud program for startups…sample tweets led to 210 million impressions
+modernized communication internally and externally by varying type of content and timing of it’s release
Right now I’m taking UX classes with general assembly to learn how to better understand clients from a designer’s perspective where I’ll learn better testing, measure, and iterate the ideas.
My ability to enhance the partner experience through social channels, content deployment, program structuring, and an intense focus on what makes the client want to do more business with us.
Talk about a time you went above and beyond (internship program)
S:
+exec asked me to co-spearhead an in school internship program
A:
+get manager buy-in
+solidify structure and focus
+meet weekly for 8 months (red tape)
+meet students in person for teleconferenced final presentstion
R:
+huge success, many of the execs asked to meet with students to learn more about research around social media leveraging, and students produced a exec briefing which was sent to execs
Significant accomplishment (mobile/cloud/social)
S: \+social, cloud, mobile marketing leads for bp org I needed to increase awareness with shrinking budget T: In charge of \+marketing plans/playbook \+case studies \+social media \+webcasts \+partner videos \+internal enablement communities
A:
+enlisted colleagues who knew vid editing
+negotiated w/other depts to fund case studies (as long as topic areas and companies were on their radars)
+delivered social samples and templates to social team to help promote
+india team member to execute monthly webcasts as I determined strategy
R:
+saved a lot of time/money on 3rd party services (6-10k a pop for vid editing)
+saved dept around 4k on case studies
Time you made mistake (internship program
or
make something up about ashok running webinars - didn’t capture post event metrics or names to send to sales..in the future made sure we did that)
S:
Not realizing how many rules would be involved for a semester long internship prog. We allowed some students to survey other schools
That was fine, just the manner they went about it went against corp policies. We should’ve reviewed their correspondence and they should have sent the primarily utilized social.
R:
We took ownership of the issue and better communicated in writing parameters around surveying. IBM was satisfied so the issue went no further, but I learned the importance of clearly communicating proper procedure when dealing with non ibmers.
Time you went above and beyond (learned illustrator)
Learned illustrator so that we wouldnd need to consult external design group
Saved countless hrs (90+ man hrs on creating catalogs of capabilities) which dept was fundinv
What’s another weakness? (prioritizing work)
When I initially started with my global marketing role, the role was vague since the position was still developing.
That being said I had a hard time prioritizing what work was essential and what wasn’t.
So the first thing I started doing was setting weekly meetings with the operations team and my manager. I consolidated all of our meeting communication, project planning in a private activity - where I assigned colors for priority ranking to each project I was working on.
What ended up happening was we would naturally agree on the most key assignments through weekly discussions. Now I make sure I agree on key items with my manager at least once a month.
Greatest strength (taking ownership w/analytics days events)
Taking ownership…
One of the program managers was kicking of a series of events geared toward showcasing our analytics capabilities.
Wasn’t exactly a part of my job but I knew I could help so I created a…
+flyer template
+social media action plan
+blog template
+post event survey template
+promoted the events through monthly newsletters
Since there was no dedicated marketing support we were able to provide sufficient resources creating events in a box
How would you increase adoption to 3rd party devices
Social media campaign on twitter, instagram, and Facebook
The campaign would be called “what’s on your kindle or how do you kindle?..where u ask the general public and celebs to tweet about how they use kindle and/or what’s types of titles/vids do they have on their kindle using hashtags #whoseonyourkindle or #howdoyoukindle
For those who get the most impressions offer invitations to live book readings, live twitter roundtables with authors, or free downloads
Example 2.
Contact admins of related book clubs such as “kindle book club” which has 4081 members…or leverage in person meetups like the “seattle book club” which has 842 members…have someone from the team on the ground to talk about kindle unlimited…offer incentives for downloading kindle and sharing their experiences online
Offer invitations to live book readings, live twitter roundtables with authors, or free downloads
Example 3.
Freetime - promote readership amongst students by collaborating with pizza hut’s book it. Free kindle for students who outread their classmates.
Example 4
Facebook page
Co-host meetups with book groups or twitter forums with book groups
Example 5
Create a weekly soap opera type series that users can preview on social but to get the full story they must download app.
Example 6
In character..have fictional characters come to life through social media
Example 7
Pick a popular (influential) author to guest tweet or blog.
Vary the media..yall use images but what about vid? What about simple txt?
Could we have one peice of content lead to others on another social site? Content is key before you even begin talking social..maybe show content that points to other social sites
Good Marketing is faucet thats always on
Use hashtagjfy me to identify cool hashtags
