Interview Questions

Question 1

Can you describe your approach to developing a marketing campaign for a new book release?

Answer 1

I always like to start with knowing the type of reader the book would appeal to and going from there. The Tearsmith is a great example. Internally we’ve comped that book to authors like Mia Sheridan and Colleen Hoover. Because I work primarily lin social, I was able to flag that both those authors are not percieved in the best of light right now. Nonetheless, there are still interesting promotional tactics we can pull seeing there success there.

Question 2

How do you incorporate data-driven insights into your marketing strategy?

Answer 2

Were re-visit insights and data on a rolling basis as the campaign is going. We have analytics teams that we meet with regularly that provide trend reports I think are very helpful. And we also track things like sales reports and see if there’s any piviting that needs to be done.

Outlive
High ad spend
low ROAS

so we’re stopping amazon ads and focusing on finding a better network for that

Question 3

Give an example of a successful book marketing campaign you’ve executed in the past.

Answer 3

Just to be completely transparent, I haven’t executed a book campaign fully yet but I have had my hand in many as a social lead. A few that I really enjoyed have been The Light We Carry by Michele Obama, Hello Beautiful by Ann Napolitano, Malibu Rising and Carrie Soto is Back by TJR, and most recently Swift and Saddled by Lyla Sage.

Question 4

How do you collaborate with cross-functional teams, including editors, publicists, and sales teams, to ensure the success of a marketing campaign?

Answer 4

It’s a lot of collaboration, encouragement, and discussion. We all share box folders for every title and we all keep those up to date and relevant. We present any updates or changes with each other as they come.

Question 5

How do you communicate marketing plans and updates to authors and their agents?

Answer 5

I present digital marketing and influencer initiatives during weekly meetings and our focus meetings which are more title specific. I put together a document with all info and then that usually gets included in a larger document that’s later shared in an author meeting.

Question 6

Describe your experience managing an influencer marketing program. How do you identify and engage influencers for book promotions?

Answer 6

We identify influencers
The processes is pretty simple. We send out monthly emails that include new releases and galley offers. We collect that data via jotfrom and export that information into an exel sheet and we do magic exel stuff to put together a mailing that we sent out the week after.

Question 7

How do you measure the success of an influencer marketing campaign, and what metrics do you consider most important?

Answer 7

It depends on what kind of campaign we’re running. If it’s a one off title request, we measure success based on how many submissions were received.

If it’s something more full channel, we also monitor how much content was created out of that outreach and I create reports that share photos, links, and more specific analytics.

Question 8

Share an example of a successful collaboration with an influencer for a book promotion.

Answer 8

We’ve been implementing a TikTok initiative where we collaborate with a popular booktokers to be a ‘Rom-Com Expert’ on our TikTok channel for a certain amount of time. Our most recent has made really high performing content that we boosted and we saw pretty positive ROI and virality for You, Again by Kate Goldbeck and Funny You Should Ask by Ellisa Sussman.

Question 9

How do you work with authors to enhance the effectiveness of marketing campaigns?

In what ways do you support authors throughout the marketing process?

Answer 9

My job is usually to communicate and share best practices for authors on how to increase their online presence or how to really utilize it.

We have some authors who are well versed in the importance of title reveals, teasers and pre-order campaigns and we have others like Ann Napolitano who require a more hands on approach.

Question 10

Can you share a situation where you helped an author grow their social media presence or facilitated a successful partnership?

Answer 10

Ann Napolitano DM’s

Question 11

How do you contribute to team brainstorming sessions and the development of new marketing tools and strategies?

Answer 11

This area is my favorite part of the process and partially why I was inclined to apply. I really enjoy having a voice in those rooms where I can share buzz points, point out out relevant readers, create messaging etc.

Question 12

Provide an example of a marketing tool or strategy you suggested that had a positive impact.

Answer 12

Elly Conway buzz

Question 13

How do you balance individual campaign ownership with collaborative team efforts?

Answer 13

I don’t have an answer to that because I have yet to do it. How I would go about that would be based on the title and author expectations, first and ensuring that our efforts align.

Question 14

How do you analyze sales patterns and marketing metrics to adjust and optimize ongoing campaigns?

Question 15

Share an instance where your analysis led to a significant improvement in a marketing strategy.

Answer 15

Stanley Cup partnership bullet dodge.

Question 16

How do you manage competing priorities and deadlines when handling multiple projects simultaneously?

Answer 16

wing it.

Question 17

Share an example of a situation where you had to adapt your marketing strategy due to unexpected challenges.

Answer 17

We had an author get cancelled last year so I suggested that we take her out of the overall campaign messaging and really focus on the book content. We held off on collaboration posts and vetoes author spotlights we were featuring her in on social and newsletter but leaned on tropes and character cards, book teasers, etc to keep the buzz going.

Question 18

How do you handle situations where a campaign may not be meeting its goals?

Answer 18

Again, I can’t speak to a
a full title campaign but I can speak to our digital marketing efforts and typically, if we’re seeing that one title is underperforming in comparison to others, we usually set up another brainstorming session to see how we can pivot and

Question 19

Outline why your experience makes you suitable for the role.

Answer 19

I know that what I’m lacking is specific marketing experience but I believe I make up for that in drive, in knowledge, and curiosity about this facet of publishing. I’ve proven time and time again to be an asset to my team because of how quick a learner I am and how much I want these books to success and I’d love to continue learning and adding value to

Question 20

Favourite book on our list.

Answer 20

Crawdads or Such a Fun Age, The Prophets are my top three. I love books where we get to experience the mind and the hearts of flawed characters and those ones really stuck with me for a while.

Question 21

Describe what you think the role would look like on a daily basis.

Answer 21

A mix of meetings, reporting, brainstorming, market research, and influencer program building.

Question 22

Tell me about yourself.

Answer 22

I am from Colorado Springs, I love reading and movies, I went to school for media studies and film. I worked a few marketing positions while I was studying and came on as an intern with PRH back in 2020 and have been sharpening my skillsets in all things consumer marketing and engagement ever since.

Question 23

Why are you interested in this position?

Answer 23

I came on at a time that the division was going through many changes and while that’s been a lot for everybody here, it’s given me the opportunity to work across different teams and projects. Yes, I consider myself to be a huge asset when it comes to social media and influencer marketing but I’ve gotten to work across the board with events, with newsletter and with marketing and I love marketing.

Question 24

What are your strengths and weaknesses?

Answer 24

wing it

Question 25

Describe a challenging situation at work and how you handled it.

Answer 25

Valentine’s Day/Stanley Cup fiasco.

Question 26

Can you give an example of a time when you demonstrated leadership skills?

Answer 26

In my current position a lot of my leadership skills are demonstrated through my work on our influencer program. I was spearhead our rom-com influencer collaborations and helped train our marketers on how to request influencer outreach, the processes of getting their titles into our monthly emails in a timely manner.

Question 27

How do you prioritize and manage your time?

Answer 27

It’s on a case by case basis. But it usually depends on the titles, the projects and the turnaround time.

Question 28

What do you consider your most significant professional achievement?

Answer 28

My biggest career achievement to date would be getting an acknowledgment in Michelle Obama’s most recent book.

Question 29

Tell me about a time when you had to adapt to change.

Answer 29

My whole position has been pretty constant chan

Question 30

Why should we hire you for this position?

Answer 30

We’re both aware of the fact that I’m lacking marketing experience, but what I do have is a really good understanding. I’m confident, I’m a fast learner

Question 31

Do you have any questions for us?