Interview Flashcards
0
Q
Market state Properties
A
Size Growth rate Customer segments Competition market shares How does technology play a role?
1
Q
Opening questions - why
A
Why do we want to do this?
Do we have specific objectives?
How does this fit in our overall strategy?
2
Q
Company questions
A
Size?
Life cycle stage?
Resources available?
3
Q
Industry questions
A
- where is it in its Life cycle?
- how has it performed, 1,5,10 years
- how do we compare?
- major players? Market shares.
- major changes recently?
- what drives the industry?
- what are the margins?
4
Q
scenario: Mergers and acquisitions
A
- Objectives
- Costs
- Due diligence
- Exit strategy
5
Q
Scenario: enter new market
A
- Determine why
- State of market
- Investigate market
- Decision
6
Q
Scenario: industry analysis
A
- Investigate the industry
- Suppliers - how many, product availability, what’s going on there?
- Future - big entrances or exits, barriers to entry, substitutes?
7
Q
Merger/acquisition benefits
A
Market access Diversification Pre empt competition Taxes Synergies Shareholder value
8
Q
Scenario: developing a new product
A
Think about:
- Product
- Market strategy
- Customers
- Financing
9
Q
Scenario: pricing strategy
A
- Investigate the product
- Choose a pricing strategy
- Supply and demand
10
Q
Pricing strategies (4)
A
- Competition based
- Cost based
- Price based
- Company objective based
11
Q
Growth strategies
A
Increase distribution channels Increase product line Invest in major marketing Diversify products and services Acquire competitors
12
Q
Components of a Venture capital analysis
A
Management Market and strategic plans Distribution channels Products Customers - buzz Finance
13
Q
Scenario: starting a new business
A
- Market analysis
2. Venture capital approach
14
Q
Scenario: competitive response
A
- Figure out why they are taking share
2. Choose a response
