internationalisation Flashcards
What is the definition for internationalisation?
when a business produces own trades with markets outside of its country
What is a centralised business structure?
Where business decisions are made at top of the business or head office and distributed down chain of command
What is a decentralised business structure?
Where a business allows decisions to be made by managers and subordinates further down the chain
What are issues with internationalisation? (5)
lack of knowledge of the market, social and cultural differences, costs, economic factors
What does the bartlett and Ghoshal model show?
Strategic direction the business wants to manage international operations
How can I remember barlett and Ghoshal model
GITM - top down top down