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INTERNATIONAL > INTERNATIONAL > Flashcards

INTERNATIONAL Flashcards

1
Q

Vital in creating the right marketing strategy through effective marketing tactics.

A

EXTENDED MARKET MIX

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2
Q

Is the practice of dividing the entire market

A

Market Segmentation

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3
Q

Is a process of selecting the target market.

A

market targeting

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4
Q

Refers to the segment the company wants to serve

A

target market

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5
Q

Is a strategic tool used to establish the image of a brand or product in the minds of the consumer.

A

Market Positioning

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6
Q

The commodity or good produced or manufactured to satisfy wants and needs of consumers.

A

Product

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7
Q

The amount that customers pay so they can have and enjoy.

A

Price

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8
Q

Moving products from the producer to the intended user

A

Place

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9
Q

-It is the most expensive and essential component of the marketing mix.
-helps the company to acquaint the customers with the product and publicize it and publicize it and its features to the public.

A

Promotion

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10
Q

-the most important resource of a company

A

People

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11
Q

Refers to the flow of activities or mechanism that takes place where there is in an interaction between the customers and the business.

A

Process

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12
Q

Are the creation of products that are tangible, that customers could really feel and own.

A

Technological Processes

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13
Q

Are actual distribution of sales to customers and the reactions of the customers.

A

Direct activities

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14
Q

Are support that happened before, during or after the service has been given

A

Indirect Activities

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15
Q

Refers to the physical environment experienced by the customer.

A

Physical Evidence

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16
Q

Also called moral philosophy, is a discipline, a branch of philosophy, that seeks virtue.

A

Ethics

17
Q

Imposes burdens on people who are no different from those on whom the burdens are not

A

Discrimination

18
Q

Gives benefits to some people without a justifiable reason for singling them out.

A

Favoritism

19
Q

Refers to all the essential systems and facilities needed for the smooth flow of a country’s day-to-day activities.

A

Infrastructure

20
Q

Are the links between sellers and buyers in both domestic and international marketing.

A

Distribution channels

21
Q

Are the middlemen that link sellers and buyers.

A

marketing intermediaries

22
Q

is based in a single home country.
with no foreign direct investment in other countries

A

international/export marketing

23
Q

Operate in more than one country, having foreign direct investment in all of them.

A

multinational companies

24
Q

is the set of moral rules, principles, and standards that govern how businesses operate.

A

business ethics

25
Q

-which action results in the most good and least harm

A

utilitarian approach

26
Q

Which action respects the rights of everyone involved

A

rights-based approach

27
Q

which action contributes most to the quality of life of the people affected

A

Common Good Approach

28
Q

which action embodies the character that strengthens value

A

Virtue Approach

29
Q

Identifies the relevant factors from the external environment that are to be dealt with by international marketers.

A

pestle analysis

30
Q

refers to all the institutions that help maintain a healthy economy.

A

Soft infrastructure

31
Q

makes up all the assets that are defined by the government as being crucial to the functioning of an economy.

A

Critical infrastructure

32
Q

covers all the physical systems crucial to running a modern, industrialized economy

A

Hard Infrastructure

33
Q

is considered as the world’s largest exporter and importer.

A

china

34
Q

common practice by going through international marketing intermediaries

A

Indirect Exporting

35
Q

Five Forces Model

A
  1. Threat of new entrants
  2. Threat of Substitutes
    3.Bargaining Power of Buyers
    4.Bargaining Power of suppliers
    5.Rivalry among existing competitors
36
Q

ECONOMIC FACTORS THAT AFFECT INTERNATIONAL MARKETING

A
  • Inflation
  • Purchasing Power
  • Interest Rates
  • Income
  • Employment Level
  • Taxes
  • State of the Economy *Infrastructure
  • Demand and Supply
    *Allocation of Government Budget
  • Economic Integration
37
Q

FOREIGN INVESTMENT MODES IN THE PHILIPPINES

A

a. by establishing a domestic branch office or operation;

b. by establishing a Philippine representative office;

c. by operating through a business association in the Philippines;

d. by operating through a local subsidiary

e. by establishing an affiliate in the Philippines.

38
Q

TYPES OF INFRASTRUCTURES

A

*roads,
* water supply,
*power and energy,
*transportation, *telecommunication,
*health infrastructure,
*educational infrastructure,
* recreational infrastructure, *political infrastructure.

INTERNATIONAL (4 decks)

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