Internal and External Analysis Flashcards

1
Q

why internal and external analysis is performed?

A
  • formulating strategy
  • deciding how the organization should respond to changes in environment
  • analyzing one or more strategic proposals
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2
Q

what are the main tools of internal and external analysis?

A

SWOT, PESTEL, Porter’s Five forces and, life cycle analysis
Note: usually these techniques are performed in conjunction with one another in order to develop a well-rounded understanding of the situation

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3
Q

what strengths and opportunities communicate to managers?

A

the best prospect for growth is coming from strengths and opportunities
Note: weakness and threats are the area that an enterprise should avoid

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4
Q

how strengths and threats are communicating?

A

the best decision might be to defend the organization’s position.

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5
Q

how weakness and opportunities communicate with management decisions?

A

if you are not good at doing something but there is an opportunity then the organization might benefit by investing funds to develop new resources or capabilities.

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6
Q

How PESTEL can help SWOT?

A

provides some insight into the factors that could result in opportunities or threats to a business

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7
Q

how porter’s five forces help SWOT?

A

gives a framework to take advantage of a strength or improve a weakness.

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