Intermediate Business English 2.1

Question 1

guidance

Answer 1

to the act of giving direction or help.

Question 2

clause

Answer 2

a distinct statement, article or term in a contract

Question 3

null and void

Answer 3

having no force, binding power, or validity

Question 4

counteroffer

Answer 4

a return offer made by one who has rejected an offer

Question 5

trademark (noun)

Answer 5

a device (such as a word) pointing distinctly to the origin or ownership of merchandise to which it is applied and legally reserved to the exclusive use of the owner as maker or seller

Question 6

consensus

Answer 6

the judgment arrived at by most of those concerned; general agreement : unanimity

Question 7

public relations

Answer 7

the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution

Question 8

visual aid

Answer 8

an instructional device (such as a chart, map, or model) that appeals chiefly to vision

Question 9

after-sales service (BrE)

Answer 9

provided to customers after a sale has been made

Question 10

strategy

Answer 10

a careful plan or method : a clever stratagem; the art of devising or employing plans or stratagems toward a goal

Question 11

estimate (noun)

Answer 11

a rough or approximate calculation; the act of appraising or valuing : calculation; a statement of the cost of work to be done

Question 12

guarantee (noun)

Answer 12

an assurance for the fulfillment of a condition:such as an agreement by which one person undertakes to secure another in the possession or enjoyment of something or an assurance of the quality of or of the length of use to be expected from a product offered for sale often with a promise of reimbursement

Question 13

market research

Answer 13

research into the size, location, and makeup of a product market

Question 14

business plan

Answer 14

a document used to outline plans for a business, setting out growth goals for the next three to five years, and identifying information needed to achieve those goals, such as target market, unique selling points, marketing goals, etc.

Question 15

balance sheet

Answer 15

a statement of financial condition at a given date

Question 16

start-up

Answer 16

a brand new business, typically in its first few months or years of trading.

Question 17

human resources

Answer 17

the part of a company that deals with matters relating to its employees.

Question 18

cold call

Answer 18

a telephone call soliciting business made directly to a potential customer without prior contact or without a lead

Question 19

pivotal

Answer 19

vitally important : critical

Question 20

prolific

Answer 20

marked by abundant inventiveness or productivity

Question 21

articulate

Answer 21

expressing oneself readily, clearly, and effectively

Question 22

divisive

Answer 22

creating disunity or dissension

Question 23

leverage

Answer 23

to provide (something, such as a corporation) or supplement (something, such as money) with leverage; to use for gain

Question 24

insistent

Answer 24

compelling attention; disposed to insist : persistent

Question 25

proliferation

Answer 25

to grow by rapid production of new parts; to increase in number as if by proliferating : multiply