Intermediate Business English 2.1 Flashcards
guidance
to the act of giving direction or help.
clause
a distinct statement, article or term in a contract
null and void
having no force, binding power, or validity
counteroffer
a return offer made by one who has rejected an offer
trademark (noun)
a device (such as a word) pointing distinctly to the origin or ownership of merchandise to which it is applied and legally reserved to the exclusive use of the owner as maker or seller
consensus
the judgment arrived at by most of those concerned; general agreement : unanimity
public relations
the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution
visual aid
an instructional device (such as a chart, map, or model) that appeals chiefly to vision
after-sales service (BrE)
provided to customers after a sale has been made
strategy
a careful plan or method : a clever stratagem; the art of devising or employing plans or stratagems toward a goal
estimate (noun)
a rough or approximate calculation; the act of appraising or valuing : calculation; a statement of the cost of work to be done
guarantee (noun)
an assurance for the fulfillment of a condition:such as an agreement by which one person undertakes to secure another in the possession or enjoyment of something or an assurance of the quality of or of the length of use to be expected from a product offered for sale often with a promise of reimbursement
market research
research into the size, location, and makeup of a product market
business plan
a document used to outline plans for a business, setting out growth goals for the next three to five years, and identifying information needed to achieve those goals, such as target market, unique selling points, marketing goals, etc.
balance sheet
a statement of financial condition at a given date
start-up
a brand new business, typically in its first few months or years of trading.
human resources
the part of a company that deals with matters relating to its employees.
cold call
a telephone call soliciting business made directly to a potential customer without prior contact or without a lead
pivotal
vitally important : critical
prolific
marked by abundant inventiveness or productivity
articulate
expressing oneself readily, clearly, and effectively
divisive
creating disunity or dissension
leverage
to provide (something, such as a corporation) or supplement (something, such as money) with leverage; to use for gain
insistent
compelling attention; disposed to insist : persistent
