Intermarket Relationships Flashcards
1
Q
What are compliments?
A
products that are used and bought together
2
Q
Give 2 examples of a complementary goods
A
- fish and chips
- milk and cereal
3
Q
What are substitutes?
A
two goods that can be used for the same purpose
4
Q
Give 2 examples of substitute goods
A
- pepsi or coke
- android or apple
5
Q
What happens if the price of one substitute rises
A
the demand for the other substitute rises