Interface features

Question 1

What is the Google hierarchy in Analytics?

Answer 1

Account > Property > View

Question 2

At which level do you create a unique tracking code?

a) Account Level
b) Property Level
c) View Level

Answer 2

b) Property Level

Question 3

How many views are you allowed to create within the same property?

Answer 3

25 or less

Question 4

How many Properties are you allowed to create within the same account?

Answer 4

50 or less

Question 5

What basic views are considered best practice in each property?

Answer 5

3

• Raw Data
• Testing
• Exclude Internal Traffic

Question 6

What are the types of user permissions Google Analytics allows you to assign to different users?

Answer 6

1) Manage Users
2) Edit
3) Collaborate
4) Read and Analyze

Question 7

What functions does “Collaborate” give to a user?

Answer 7

It allows them to access the reports and add custom Dashboards that can be shared with others.

Question 8

The Audience reports shows:

Answer 8

information on who is accessing your website.

Question 9

Conversions contains:

Answer 9

reports on your key website objectives (goals) you are trying to get your visitors to perform.
That is true only once goals have been configured

Question 10

Behaviour reports shows:

Answer 10

information on what people are doing on your website.

Question 11

Acquisition reports shows:

Answer 11

information on how people are finding your website.

Question 12

You can change quickly how data is presented …

Answer 12

by clicking a Report View

Question 13

List the report views

Answer 13

1  - Data
2 - Percentage
3 - Performance
4 - Comparison
5 - Pivot Table

Question 14

What can be annotations very useful for?

Answer 14

Documenting any activity that has resulted in a spike or dip in traffic.
Noting down major marketing initiatives.
- new AdWords campaign launch
- email newsletter