INTB Final Exam Flashcards
Support activities
provide inputs that allow the primary activities to occur.
1) Information Systems - can alter the efficiency and effectiveness of the firms other value creation activities
2) Logistics - transmission of physical materials through the value chain
3) Human resources - assures the right mix of skilled people to perform value creation activities.identify, recruit and develop talent. the totality of a firm’s
4) Company infrastructure - context within which all other value creation activities occur. Includes organizational structure, control systems and culture of a firm. (includes top management as well) all of these are important in developing competitive advantage
Organizational Architecture
totality of a firm’s organization, including formal organizational structure, control systems and incentives,, culture, processes, and people.
Organizational Culture
Values and norms shared among an organization’s employees.
Organizational Structure
1) formal division of of the organization into sub-units like product division, national operations, and functions. horizontal differentiation
2) location of decision making responsibilities within that structure (centralized or not) - vertical differentiation.
3) establishment of integrating mechanisms to coordinate the activities of sub-units including cross functional teams or pan-regional committees
Controls
the metrics used to measure the performance of sub-units and make judgments about how well managers are running those units.
Incentives
the devices used to reward appropriate manager behavior, and are closely tied to performance metrics.
Processes
the manner in which decisions are made and work is performed within the organization.
People
employees of the organization, and in addition also refers to the strategy to recruit, compensate, retain individuals/ the type of person that they are in skills, values, or orientation.
Core competency
Skills within the firm that competitors cannot easily match or imitate. the bedrock of a firm’s competitive advantage
Location Economies Part 1
trade barriers and transportation costs permitting, the firm will benefit by basing each value creation activity at that location where economic/political legal conditions are most conducive to performing that activity.
– cost advantages from performing a value creation activity at the optimal location for that activity.
Location Economies Part 2
It can lower the costs of value creation and help the firm to achieve a low-cost position, and it can enable a firm to differentiate its product offering from those of competitors.
Global Web
when different stages of value creation are dispersed to those locations around the globe where value added is maximized or where costs of value creation are minimized.
Experience effects
systematic reductions in production costs that occur over the life of a product. Two things explain this effect = learning effects and economies of scale.
Learning effects
cost savings that come from learning by doing. Learning by repetition. Stops after about 2 or 3 years.
Economies of scale
cost advantages associated with large-scale production.
Advantages of experience curve
allows a firm to reduce its cost of creating value and increase its profitability.
Two types of competitive pressures
pressure for cost reduction and pressure to be locally responsive.
Universal needs
exist when the tastes and preferences of consumers in different nations are similar if not identical.
Pressures for cost reduction
Highest in industries that produce products that fill universal needs, when major competitors are based in low cost locations, and when consumers face low switching costs and are powerful.
Pressures for local responsiveness
Differences in consumer tastes and preferences, and
differences in infrastructure and traditional practices
Differences in distribution channels,
host government demands.
Global standardization strategy
focuses on increasing profitability and profit growth, by reaping the cost reductions that come from economies of scale, learning effects and location economies. often for products that serve universal needs. (Industrial goods)
Localization strategy
Increasing profitability by customizing the goods and services so that they provide a good match to tastes and preferences in different national markets.
Transnational strategy
attempt to simultaneously achieve low costs through location economies, economies of scale, and learning effects while also differentiating product offerings across geographic markets to account for local differences and fostering multidirectional flows of skills between different subsidiaries in the firm’s global network of operations.
International strategy
Trying to create value by transferring core competencies to foreign markets where indigenous competitors lack those competencies.
- centralize product development, but establishes marketing and manu. functions in