Institution Flashcards
What is synergy?
Different elements of a company working together to promote related products.
What is concentration by media ownership?
The process by which an increasing smaller number of companies own most media outlets.
What is cross media ownership?
When a company produces two or more different forms of media. For example, Google owns YouTube. Yahoo owns Tumblr.
What is a conglomerate?
A large parent company that owns a lot of small companies.
What is subsidiary?
Smaller companies owned by a large parent company.
What is oligopoly?
When a market is dominated by small number of companies.
What is horizontal integration?
When a media company owns several businesses in the same sector of the industry.
What is vertical integration?
When a single company controls both the production and a supply of a product.
What is Marx’s theory of institution?
The idea that we live in a world of capitalism and the bourgeoisie have power over the proletariat. Therefore the proletariat are heavily influenced by the media (bourgeoisie).
What do you need to think about when it comes to institution?
- Is the text made by a public service or commercial institution?
- What difference does this make to the text?
- Who owns and controls the institution concerned and does this matter?
- How, where and when has the text been distributed?
- In what way has the text been influenced or shaped by the institution that produced it?
What is a commercial institution?
An institution made solely to make a profit. E.g Sky.
What is a public service institution?
An institution made with the intentions of benefiting the public. It is, in turn, funded by the public.
How are commercial media companies funded?
Selling products
Advertising
What are the three different types of media platforms?
Broadcasting
Print
E-Media
According to the 2007 BBC Charter, what are the aims of the BBC?
Inform, educate and entertain.
