Instagram Terminology Flashcards
1
Q
Reach
A
The number of unique accounts who viewed the post
2
Q
Impressions
A
The number of times the post was on-screen
3
Q
Likes
A
The number of unique accounts who liked the post
4
Q
Comments
A
The number of unique accounts who commented on the post
5
Q
Saves
A
The number of unique accounts who saved the post
6
Q
Shares
A
The number of unique accounts who shared the post in direct messages
7
Q
Engagements
A
The combined number of likes, comments, saves and shares
8
Q
Engagement Rate
A
The number of engagements in comparison to the following
9
Q
Link clicks / Swipe-ups
A
The number of times the link was used, equivalent to swipe ups
10
Q
Tag clicks
A
The number of times the tags or hashtags were clicked on
