Insight Terminology Flashcards
Market Dynamics
Assesses changes in supply and demand to predict price fluctuations for vehicles.
Market Day Supply
Estiamtes how long it will take to sell cars in the market. A lower number can mean higher future prices due to low supply.
Sales Rate
Ranks how well specific cars are selling in the market, indicating demand
Change in Sales Rate
Tracks changes in sales rates to forecast future demand.
VDP Engagement
Measures how often people view specific car listings, indicating demand.
Change in VDP Engagement
Tracks changes in listing views to predict future interest.
Lead Generation
Measures how many leads are generated per listing, indicating demand.
Dealer Performance
Evaluates a dealership’s success with specific cars compared to competitors.
Relative Turn Time
Compares how quickly a dealership sells cars versus the market average.
Change in Relative Turn Time
Tracks changes in turn time to predict future performance.
Relative Sales Rate
Ranks a dealership’s sales performance for specific cars within the market.
Change in Relative Sales Rate
Tracks changes in sales performance over time.
Relative VDP Engagement
Measures how often a dealership’s listings are viewed compared to competitors.
Change in Relative VDP Engagement
Tracks changes in listing views over time
Relative Lead Generation
Measures lead generation compared to other dealerships.
