Innovation and desgin

Question 1

pionnieering

Answer 1

means being ahead of ghe competitors by introducing a new produce first

Question 2

imitative strategy

Answer 2

hybrid stratigy
-mixed pioneering and imitative stratigy
-

Question 3

Market share

Answer 3

sharing the market and how the products are spilt between buyers

Question 4

Market penetration

Answer 4

a measure of how much a product or service is being used by target customers compared to the total estimated market for that product or service

Question 5

the product cycle

Answer 5

development-introduction-growth-maturity-decline

Question 6

early stages

Answer 6

many changes to the product take place

Question 7

mature stage

Answer 7

where it is diffused into the market, gains acceptance and sells well

Question 8

late stage

Answer 8

begins to decline in need and therefore in sales as well

Question 9

what is rogers charateristics on consumer adoption of an innovaton

Answer 9

innovaters
2.5%
-venturesome
-intrested in new ideas

Question 10

pt2

Answer 10

early adopters
-=convey ideas of innovation to others

Question 11

p3

Answer 11

deliberate
adopte new innovation just before the average member of a system

Question 12

pt4

Answer 12

skeptical
adopte new ideas just after the average memeber of a system