Innovación y Estrategia Flashcards
1
Q
Questions to ask yourself about strategy?
A
- Where are we now?
- Where do we want to go?
- How do we get there?
2
Q
Las preguntas estretégicos clave para favorecer la innovación?
A
- Qué podría hacer el negocio?
- Qué puede hacer el negocio?
- Qué quieren hacer las personas que están en el negocio?
- Qué le está demandando la sociedad al negocio?
3
Q
3 factors of sustainable competitive advantage
A
- The way you compete (strategy)
- Where you compete
- Basis of competition (assets and skills)
4
Q
Estrategias empresarias
A
- Rentabilidad (profitability)
- Básicas (costos, valor)
- Competitivas
- de Crecimiento (integración, diversión)
- Desarrollo internacional (marketing)
5
Q
4 factors of Porter’s Generic Strategies
A
- Cost leadership (efficient supply chain)
- Cost focus (lowest provider)
- Differentiation (variety of products, quality)
- Differentiation focus (niche)
6
Q
Foundational elements
A
- Customer intimacy
- Product innovation
7
Q
Factors of product differentiation
A
- Features
- Manufacturing process
- Performance
- Design
8
Q
Factors of service differentiation
A
- Speed of delivery
- Availability
- Loyalty programs
- After sales service and training
- Warranty
9
Q
Factors of the Ansoff Matrix
A
- Market penetration strategy (force yourself on the market with the same product)
- Market development strategy (take the product to other markets)
- Product development strategy (stay in the same market with new product)
- Diversification strategy (nuevo producto y/o nuevo mercado)
10
Q
Factors of the BCG
A
- Question mark (don’t know what to do with opportunities)
- Star (doing well, great opportunities)
- Cash cow (doing well in a no-growth market with limited opportunities)
- Dog (weak in market, difficult to make profit)
11
Q
What is usually the timeline for the factors in the BCG matrix?
A
Introduction: Question mark
Growth: Star
Maturity: Cash cow
Decline: Dog
