inglese Flashcards
What is the definition of ‘marketing’?
Marketing is the process of promoting, selling, and distributing a product or service.
True or False: Communication is only verbal.
False
Fill in the blank: The 4 Ps of marketing are Product, Price, Place, and ____.
Promotion
What is a target audience?
A target audience is a specific group of consumers identified as the intended recipients of a marketing message.
What does SEO stand for?
Search Engine Optimization
Which of the following is NOT a form of communication? A) Email B) Telepathy C) Face-to-Face
B) Telepathy
What is the primary goal of advertising?
To persuade potential customers to purchase a product or service.
True or False: Branding is important for creating customer loyalty.
True
What is a marketing strategy?
A marketing strategy is a plan that outlines how a business will reach its target audience and achieve its marketing goals.
Fill in the blank: A _____ is a visual representation of a product’s features and benefits.
brochure
What does ‘B2B’ stand for?
Business to Business
Which of the following is an example of non-verbal communication? A) A handshake B) A text message C) A phone call
A) A handshake
What is the purpose of market research?
To gather information about consumers’ needs, preferences, and behaviors.
True or False: Social media is an effective tool for marketing.
True
What is a call to action (CTA)?
A call to action is a prompt that encourages the audience to take a specific action, such as making a purchase or signing up for a newsletter.
Fill in the blank: The _____ is the amount of money a customer pays for a product or service.
price
What is the difference between qualitative and quantitative research?
Qualitative research focuses on understanding opinions and motivations, while quantitative research deals with numerical data and statistics.
True or False: A unique selling proposition (USP) differentiates a product from its competitors.
True
What does ‘CRM’ stand for?
Customer Relationship Management
Which of the following is a digital marketing channel? A) Radio B) Television C) Email
C) Email
What is a marketing funnel?
A marketing funnel is a model that illustrates the customer journey from awareness to purchase.
Fill in the blank: _____ marketing involves creating content that attracts and engages the target audience.
Content
What is the role of public relations (PR) in marketing?
PR manages the public image of a company and builds relationships with the media and the public.
True or False: A tagline is a short, memorable phrase that summarizes a brand’s essence.
True
