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Question 1

What is the definition of ‘marketing’?

Answer 1

Marketing is the process of promoting, selling, and distributing a product or service.

Question 2

True or False: Communication is only verbal.

Answer 2

False

Question 3

Fill in the blank: The 4 Ps of marketing are Product, Price, Place, and ____.

Answer 3

Promotion

Question 4

What is a target audience?

Answer 4

A target audience is a specific group of consumers identified as the intended recipients of a marketing message.

Question 5

What does SEO stand for?

Answer 5

Search Engine Optimization

Question 6

Which of the following is NOT a form of communication? A) Email B) Telepathy C) Face-to-Face

Answer 6

B) Telepathy

Question 7

What is the primary goal of advertising?

Answer 7

To persuade potential customers to purchase a product or service.

Question 8

True or False: Branding is important for creating customer loyalty.

Answer 8

True

Question 9

What is a marketing strategy?

Answer 9

A marketing strategy is a plan that outlines how a business will reach its target audience and achieve its marketing goals.

Question 10

Fill in the blank: A _____ is a visual representation of a product’s features and benefits.

Answer 10

brochure

Question 11

What does ‘B2B’ stand for?

Answer 11

Business to Business

Question 12

Which of the following is an example of non-verbal communication? A) A handshake B) A text message C) A phone call

Answer 12

A) A handshake

Question 13

What is the purpose of market research?

Answer 13

To gather information about consumers’ needs, preferences, and behaviors.

Question 14

True or False: Social media is an effective tool for marketing.

Answer 14

True

Question 15

What is a call to action (CTA)?

Answer 15

A call to action is a prompt that encourages the audience to take a specific action, such as making a purchase or signing up for a newsletter.

Question 16

Fill in the blank: The _____ is the amount of money a customer pays for a product or service.

Answer 16

price

Question 17

What is the difference between qualitative and quantitative research?

Answer 17

Qualitative research focuses on understanding opinions and motivations, while quantitative research deals with numerical data and statistics.

Question 18

True or False: A unique selling proposition (USP) differentiates a product from its competitors.

Answer 18

True

Question 19

What does ‘CRM’ stand for?

Answer 19

Customer Relationship Management

Question 20

Which of the following is a digital marketing channel? A) Radio B) Television C) Email

Answer 20

C) Email

Question 21

What is a marketing funnel?

Answer 21

A marketing funnel is a model that illustrates the customer journey from awareness to purchase.

Question 22

Fill in the blank: _____ marketing involves creating content that attracts and engages the target audience.

Answer 22

Content

Question 23

What is the role of public relations (PR) in marketing?

Answer 23

PR manages the public image of a company and builds relationships with the media and the public.

Question 24

True or False: A tagline is a short, memorable phrase that summarizes a brand’s essence.

Answer 24

True

Question 25

What does ‘KPIs’ stand for in marketing?

Answer 25

Key Performance Indicators

Question 26

Which of the following is a common method for measuring customer satisfaction? A) Surveys B) Social media posts C) Sales figures

Answer 26

A) Surveys

Question 27

What is an influencer in marketing?

Answer 27

An influencer is a person with the power to affect the purchasing decisions of others due to their authority, knowledge, or relationship with their audience.