Information Failure Flashcards
Information failure
Information failure occurs when people have inaccurate, incomplete, uncertain or misunderstood data and so make potentially ‘wrong’ choices.
Information asymmetries
where one party has access to information that another party doesn’t. For example, the seller of a car may know it has some problem, but the buyer may not be aware.
Failure to disclose information
In many economic transactions, agents may not make full disclosure. For example, when applying for health insurance, you may fail to inform the insurer about genetic traits or your current ill health. When purchasing financial assets, the buyer may not be aware of the risk involved. This was an issue in the period before the credit crunch. This leads to information asymmetries
Difficulty in estimating costs and benefits
It is often difficult to be aware of social costs of goods. Accounting costs are relatively easy to know. But, when it comes to knowing more intangible external costs, it becomes difficult to put an accurate figure.
Lack of education/awareness.
Merit and demerit goods have degrees of information failure with consumers unaware of the true personal cost/benefit. For example, if we take tobacco, there was a time when many people were not aware of the ill-effects of tobacco on health. Recently, there has been increasing concern about the health costs of sugar consumption.
Framing issues
When making decisions over whether to purchase a good, consumers will be influenced by how the good is portrayed.
For example, a firm may advertise an orange drink has a healthy fruit drink, with added vitamin C. From the packaging a quick glance may give consumers the impression they are buying a healthy drink. But, hidden in the ingredients are very high levels of processed sugar. Drinks companies may even hide levels of sugar, by calling the sugar ‘dextrose’ or ‘glucose’. Therefore, the perception can be different to the reality.
Moral Hazard
This occurs when individuals alter their behaviour because of certain guarantees.
For example, an insurance firm may be willing to offer insurance against a bike being stolen. However, the firm may not realise that through offering insurance, it alters consumer behaviour and, after gaining insurance, the consumer takes less care to lock it up. Therefore, the insurance company loses out because it is more likely to pay out than previously expected.
Irrelevant information / misinformation
If you are applying for a job, a firm may search on the internet and find a Facebook post from several years ago. The employer may use this and avoid giving job – even though it is no longer relevant to who you are now. Alternatively, there may be false information/slander circulated which is hard to deny.
Information bias
The government has set up regulators to deal with natural monopolies, e.g. gas and electricity. The regulator aims to set fair prices for industry and consumers. However, if they rely on information from the firm, they may become sympathetic to the firm and allow price rises. This is known as regulatory capture – where regulators act in a favourable way to the firm they are regulating.
