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Kim > Infographie complet > Flashcards

Infographie complet Flashcards

1
Q

Nearly ??? websites have an average SEO click-through rate
between 10-19%

A

1 in 4

SEO Statistics

Nearly 1 in 4 websites have an average SEO click-through rate
between 10-19%

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2
Q

Page titles with a question have ??? higher CTR than regular titles

A

15%

SEO Statistics

Page titles with a question have 15% higher CTR than regular titles

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3
Q

Only ??? of marketers use landing page A/B tests to improve conversion rates

A

17%

SEO Statistics

Only 17% of marketers use landing page A/B tests to improve conversion rates

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4
Q

??? of U.S. consumers use voice search daily

A

50%

SEO Statistics

50% of U.S. consumers use voice search daily

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5
Q

Website is the ??? channel used in marketing, behind social media

A

2

SEO Statistics

Website is the #2 channel used in marketing, behind social media

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6
Q

The average CTR from image results on Google is ???, but it varies widely by industry

A

0.21%

SEO Statistics

The average CTR from image results on Google is 0.21%, but it varies widely by industry

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7
Q

??? of all online retail traffic comes from mobile

A

64%

SEO Statistics

64% of all online retail traffic comes from mobile

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8
Q

??? of B2B buyers want self- serve options

A

39%

SEO Statistics

39% of B2B buyers want self- serve options

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9
Q

??? of blog writers use AI to assist them in content creation

A

50%

Content Marketing Statistics

50% of blog writers use AI to assist them in content creation

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10
Q

Short articles, less than ???, ranked third in the B2B content assets that generated the best results in the last 12 months

A

3,000 words

Content Marketing Statistics

Short articles, less than 3,000 words, ranked third in the B2B content assets that generated the best results in the last 12 months

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11
Q

??? is among the top two most-common measurements of success for content marketing strategies

A

Web traffic

Content Marketing Statistics

Web traffic is among the top two most-common measurements of success for content marketing strategies

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12
Q

Nearly ??? of marketers say content marketing is a very important part of their overall marketing strategy

A

40%

Content Marketing Statistics

Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy

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13
Q

??? of businesses use video as a marketing tool in 2023

A

91%

Content Marketing Statistics

91% of businesses use video as a marketing tool in 2023

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14
Q

??? of video marketers say they spend between $0 and $500 on an average video

A

42%

Content Marketing Statistics

42% of video marketers say they spend between $0 and $500 on an average video

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15
Q

Only ??? of marketers say they’ve used audio chat rooms like Clubhouse in their marketing role

A

3%

Content Marketing Statistics

Only 3% of marketers say they’ve used audio chat rooms like Clubhouse in their marketing role

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16
Q

??? of the U.S. population over 12 years old listens to podcasts on a weekly basis

A

28%

Content Marketing Statistics

28% of the U.S. population over 12 years old listens to podcasts on a weekly basis

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17
Q

??? is the most popular platform among marketers

A

Facebook

Social Media Statistics

Facebook is the most popular platform among marketers

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18
Q

The number of global social media users is expected to reach ??? in 2025

A

5.1 billion

Social Media Statistics

The number of global social media users is expected to reach 5.1 billion in 2025

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19
Q

Over ??? of B2B marketers use LinkedIn for organic social marketing

A

90%

Social Media Statistics

Over 90% of B2B marketers use LinkedIn for organic social marketing

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20
Q

Women make up more than ??? of Pinterest’s global audience

A

70%

Social Media Statistics

Women make up more than 70% of Pinterest’s global audience

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21
Q

Statista forecasts that Instagram will reach ??? users in 2025

A

1.4 billion

Social Media Statistics

Statista forecasts that Instagram will reach 1.4 billion users in 2025

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22
Q

Snapchat users spend over ??? a day on the platform

A

30 minutes

Social Media Statistics

Snapchat users spend over 30 minutes a day on the platform

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23
Q

??? of all marketers are planning to increase their TikTok budget, and almost half are planning to do the same for YouTube and Instagram

A

56%

Social Media Statistics

56% of all marketers are planning to increase their TikTok budget, and almost half are planning to do the same for YouTube and Instagram

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24
Q

Twitter is most popular in the ???, followed by ???

A

United States / Japan

Social Media Statistics

Twitter is most popular in the United States, followed by Japan

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25
Q

In 2022, most videos were ??? long

A

less than a minute

Video Marketing Statistics

In 2022, most videos were less than a minute long

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26
Q

??? of video marketers say video has helped them generate leads

A

90%

Video Marketing Statistics

90% of video marketers say video has helped them generate leads

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27
Q

??? of marketers created social video in 2022

A

71%

Video Marketing Statistics

71% of marketers created social video in 2022

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28
Q

In terms of most popular YouTube brand channels, toymaker ??? was ranked first with ??? views in February 2020

A

LEGO / 10.04 billion

Video Marketing Statistics

In terms of most popular YouTube brand channels, toymaker LEGO was ranked first with 10.04 billion views in February 2020

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29
Q

People are ??? more likely to watch video daily on a smartphone than on a computer

A

1.5x

Video Marketing Statistics

People are 1.5x more likely to watch video daily on a smartphone than on a computer

30
Q

??? of people who use video for marketing say they’ll continue using video

A

99%

Video Marketing Statistics

99% of people who use video for marketing say they’ll continue using video

31
Q

??? is the number one platform social media marketers build communities on

A

YouTube

Video Marketing Statistics

YouTube is the number one platform social media marketers build communities on

32
Q

The YouTube audience spans multiple age groups, with ??? of U.S. users over the age of ???

A

49% / 65

Video Marketing Statistics

The YouTube audience spans multiple age groups, with 49% of U.S. users over the age of 65

33
Q

The average email clickthrough rate is ???

A

2.6 to 3%

Email Marketing Statistics

The average email clickthrough rate is 2.6 to 3%

34
Q

Emails with images offer an almost ??? boost in open rates

A

10%

Email Marketing Statistics

Emails with images offer an almost 10% boost in open rates

35
Q

Email is the ??? most popular owned media platform B2B marketers used to distribute content in the past 12 months

A

third

Email Marketing Statistics

Email is the third most popular owned media platform B2B marketers used to distribute content in the past 12 months

36
Q

Too many emails is the ??? for consumers to unsubscribe

A

number one trigger

Email Marketing Statistics

Too many emails is the number one trigger for consumers to unsubscribe

37
Q

Consumers spend an average of ??? reading brand emails

A

9 seconds

Email Marketing Statistics

Consumers spend an average of 9 seconds reading brand emails

38
Q

??? of marketers who use AI use it to write emails

A

38%

Email Marketing Statistics

38% of marketers who use AI use it to write emails

39
Q

Marketers say ??? is the best way to improve email performance

A

personalization

Email Marketing Statistics

Marketers say personalization is the best way to improve email performance

40
Q

??? of emails are opened on mobile devices

A

55%

Email Marketing Statistics

55% of emails are opened on mobile devices

41
Q

??? of marketers would rate their leads as being “high quality.”

A

70%

Lead Generation Statistics

70% of marketers would rate their leads as being “high quality.”

42
Q

??? of marketers say webinars is the top-of-the-funnel format that generates the most high-quality leads

A

53%

Lead Generation Statistics

53% of marketers say webinars is the top-of-the-funnel format that generates the most high-quality leads

43
Q

The top priority for marketers is ???

A

generating leads

Lead Generation Statistics

The top priority for marketers is generating leads

44
Q

??? of marketers use bots.

A

47%

Lead Generation Statistics

47% of marketers use bots.

45
Q

??? of marketers use AI/automation in 2024

A

64%

Lead Generation Statistics

64% of marketers use AI/automation in 2024

46
Q

??? of companies report using automation in 2021

A

76%

Lead Generation Statistics

76% of companies report using automation in 2021

47
Q

??? of marketers measure the success of their content programs by how many leads they generate

A

15%

Lead Generation Statistics

15% of marketers measure the success of their content programs by how many leads they generate

48
Q

??? is the top SEO tool used by marketers

A

Google Analytics

Lead Generation Statistics

Google Analytics is the top SEO tool used by marketers

49
Q

??? of top U.S. publishers reviewed use Acceptable Ads to monetize opted-in adblock users

A

49%

Advertising Statistics

49% of top U.S. publishers reviewed use Acceptable Ads to monetize opted-in adblock users

50
Q

??? people used mobile browsers that block ads by default in 2019

A

527 million

Advertising Statistics

527 million people used mobile browsers that block ads by default in 2019

51
Q

Mobile advertising spending is expected to surpass ??? dollars by 2024

A

$300 billion

Advertising Statistics

Mobile advertising spending is expected to surpass $300 billion dollars by 2024

52
Q

The most popular app monetization method in the U.S. is ???

A

including ads

Advertising Statistics

The most popular app monetization method in the U.S. is including ads

53
Q

The most expensive legal industry keyword CPC is ???

A

$1090

Advertising Statistics

The most expensive legal industry keyword CPC is $1090

54
Q

??? of marketers use display ads as part of their marketing strategy

A

22%

Advertising Statistics

22% of marketers use display ads as part of their marketing strategy

55
Q

??? and ??? are the top optimization tactics used by advertisers today

A

Ad placement / audience targeting

Advertising Statistics

Ad placement and audience targeting are the top optimization tactics used by advertisers today

56
Q

Video ads have an average clickthrough rate of ???, the highest clickthrough rate of all digital ad formats

A

1.84%

Advertising Statistics

Video ads have an average clickthrough rate of 1.84%, the highest clickthrough rate of all digital ad formats

57
Q

??? of marketers are leveraging Mobile messaging

A

25%

Marketing technology Statistics

25% of marketers are leveraging Mobile messaging

58
Q

??? of marketers will increase their investments in experiential marketing in 2023

A

47%

Marketing technology Statistics

47% of marketers will increase their investments in experiential marketing in 2023

59
Q

Facebook and WeChat were the ??? and ??? (respectively) most popular messaging apps globally as of Q1 2023

A

second / third

Marketing technology Statistics

Facebook and WeChat were the second and third (respectively) most popular messaging apps globally as of Q1 2023

60
Q

??? of consumers use social media messaging apps to contact customer service

A

65%

Marketing technology Statistics

65% of consumers use social media messaging apps to contact customer service

61
Q

??? of global marketers invest in mobile web design

A

33%

Marketing technology Statistics

33% of global marketers invest in mobile web design

62
Q

??? of consumers would like to confirm service appointments via messaging

A

62%

Marketing technology Statistics

62% of consumers would like to confirm service appointments via messaging

63
Q

Benefit Cosmetics’ experiential marketing campaign earned a CTR of over ???

A

50%

Marketing technology Statistics

Benefit Cosmetics’ experiential marketing campaign earned a CTR of over 50%

64
Q

??? of marketers are using virtual reality (VR) and augmented reality (AR) as part of their marketing strategy in 2024

A

14%

Marketing technology Statistics

14% of marketers are using virtual reality (VR) and augmented reality (AR) as part of their marketing strategy in 2024

65
Q

Roughly ??? of marketers use a built-in marketing or CRM software for marketing reporting

A

62%

Sales Statistics

Roughly 62% of marketers use a built-in marketing or CRM software for marketing reporting

66
Q

??? of marketers say using a CRM is effective at improving sales and marketing alignment

A

86%

Sales Statistics

86% of marketers say using a CRM is effective at improving sales and marketing alignment

67
Q

??? of marketers share goals and metrics with sales colleagues

A

81%

Sales Statistics

81% of marketers share goals and metrics with sales colleagues

68
Q

??? of sales and marketing leaders say collaboration between sales and marketing enables critical business growth

A

87%

Sales Statistics

87% of sales and marketing leaders say collaboration between sales and marketing enables critical business growth

69
Q

??? of buyers “strongly agree” that an informative LinkedIn profile is important for salespeople to have

A

36%

Sales Statistics

36% of buyers “strongly agree” that an informative LinkedIn profile is important for salespeople to have

70
Q

Salespeople active on social media report ??? more sales opportunities

A

45%

Sales Statistics

Salespeople active on social media report 45% more sales opportunities

71
Q

Top-performing salespeople believe they receive better leads from ??? and referrals from existing customers

A

social media

Sales Statistics

Top-performing salespeople believe they receive better leads from social media and referrals from existing customers

72
Q

??? of salespeople say understanding industry trends as a major influence on success

A

26%

Sales Statistics

26% of salespeople say understanding industry trends as a major influence on success

Kim (5 decks)

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