Infographie complet Flashcards
Nearly ??? websites have an average SEO click-through rate
between 10-19%
1 in 4
SEO Statistics
Nearly 1 in 4 websites have an average SEO click-through rate
between 10-19%
Page titles with a question have ??? higher CTR than regular titles
15%
SEO Statistics
Page titles with a question have 15% higher CTR than regular titles
Only ??? of marketers use landing page A/B tests to improve conversion rates
17%
SEO Statistics
Only 17% of marketers use landing page A/B tests to improve conversion rates
??? of U.S. consumers use voice search daily
50%
SEO Statistics
50% of U.S. consumers use voice search daily
Website is the ??? channel used in marketing, behind social media
2
SEO Statistics
Website is the #2 channel used in marketing, behind social media
The average CTR from image results on Google is ???, but it varies widely by industry
0.21%
SEO Statistics
The average CTR from image results on Google is 0.21%, but it varies widely by industry
??? of all online retail traffic comes from mobile
64%
SEO Statistics
64% of all online retail traffic comes from mobile
??? of B2B buyers want self- serve options
39%
SEO Statistics
39% of B2B buyers want self- serve options
??? of blog writers use AI to assist them in content creation
50%
Content Marketing Statistics
50% of blog writers use AI to assist them in content creation
Short articles, less than ???, ranked third in the B2B content assets that generated the best results in the last 12 months
3,000 words
Content Marketing Statistics
Short articles, less than 3,000 words, ranked third in the B2B content assets that generated the best results in the last 12 months
??? is among the top two most-common measurements of success for content marketing strategies
Web traffic
Content Marketing Statistics
Web traffic is among the top two most-common measurements of success for content marketing strategies
Nearly ??? of marketers say content marketing is a very important part of their overall marketing strategy
40%
Content Marketing Statistics
Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy
??? of businesses use video as a marketing tool in 2023
91%
Content Marketing Statistics
91% of businesses use video as a marketing tool in 2023
??? of video marketers say they spend between $0 and $500 on an average video
42%
Content Marketing Statistics
42% of video marketers say they spend between $0 and $500 on an average video
Only ??? of marketers say they’ve used audio chat rooms like Clubhouse in their marketing role
3%
Content Marketing Statistics
Only 3% of marketers say they’ve used audio chat rooms like Clubhouse in their marketing role
??? of the U.S. population over 12 years old listens to podcasts on a weekly basis
28%
Content Marketing Statistics
28% of the U.S. population over 12 years old listens to podcasts on a weekly basis
??? is the most popular platform among marketers
Social Media Statistics
Facebook is the most popular platform among marketers
The number of global social media users is expected to reach ??? in 2025
5.1 billion
Social Media Statistics
The number of global social media users is expected to reach 5.1 billion in 2025
Over ??? of B2B marketers use LinkedIn for organic social marketing
90%
Social Media Statistics
Over 90% of B2B marketers use LinkedIn for organic social marketing
Women make up more than ??? of Pinterest’s global audience
70%
Social Media Statistics
Women make up more than 70% of Pinterest’s global audience
Statista forecasts that Instagram will reach ??? users in 2025
1.4 billion
Social Media Statistics
Statista forecasts that Instagram will reach 1.4 billion users in 2025
Snapchat users spend over ??? a day on the platform
30 minutes
Social Media Statistics
Snapchat users spend over 30 minutes a day on the platform
??? of all marketers are planning to increase their TikTok budget, and almost half are planning to do the same for YouTube and Instagram
56%
Social Media Statistics
56% of all marketers are planning to increase their TikTok budget, and almost half are planning to do the same for YouTube and Instagram
Twitter is most popular in the ???, followed by ???
United States / Japan
Social Media Statistics
Twitter is most popular in the United States, followed by Japan
In 2022, most videos were ??? long
less than a minute
Video Marketing Statistics
In 2022, most videos were less than a minute long
??? of video marketers say video has helped them generate leads
90%
Video Marketing Statistics
90% of video marketers say video has helped them generate leads
??? of marketers created social video in 2022
71%
Video Marketing Statistics
71% of marketers created social video in 2022
In terms of most popular YouTube brand channels, toymaker ??? was ranked first with ??? views in February 2020
LEGO / 10.04 billion
Video Marketing Statistics
In terms of most popular YouTube brand channels, toymaker LEGO was ranked first with 10.04 billion views in February 2020
People are ??? more likely to watch video daily on a smartphone than on a computer
1.5x
Video Marketing Statistics
People are 1.5x more likely to watch video daily on a smartphone than on a computer
??? of people who use video for marketing say they’ll continue using video
99%
Video Marketing Statistics
99% of people who use video for marketing say they’ll continue using video
??? is the number one platform social media marketers build communities on
YouTube
Video Marketing Statistics
YouTube is the number one platform social media marketers build communities on
The YouTube audience spans multiple age groups, with ??? of U.S. users over the age of ???
49% / 65
Video Marketing Statistics
The YouTube audience spans multiple age groups, with 49% of U.S. users over the age of 65
The average email clickthrough rate is ???
2.6 to 3%
Email Marketing Statistics
The average email clickthrough rate is 2.6 to 3%
Emails with images offer an almost ??? boost in open rates
10%
Email Marketing Statistics
Emails with images offer an almost 10% boost in open rates
Email is the ??? most popular owned media platform B2B marketers used to distribute content in the past 12 months
third
Email Marketing Statistics
Email is the third most popular owned media platform B2B marketers used to distribute content in the past 12 months
Too many emails is the ??? for consumers to unsubscribe
number one trigger
Email Marketing Statistics
Too many emails is the number one trigger for consumers to unsubscribe
Consumers spend an average of ??? reading brand emails
9 seconds
Email Marketing Statistics
Consumers spend an average of 9 seconds reading brand emails
??? of marketers who use AI use it to write emails
38%
Email Marketing Statistics
38% of marketers who use AI use it to write emails
Marketers say ??? is the best way to improve email performance
personalization
Email Marketing Statistics
Marketers say personalization is the best way to improve email performance
??? of emails are opened on mobile devices
55%
Email Marketing Statistics
55% of emails are opened on mobile devices
??? of marketers would rate their leads as being “high quality.”
70%
Lead Generation Statistics
70% of marketers would rate their leads as being “high quality.”
??? of marketers say webinars is the top-of-the-funnel format that generates the most high-quality leads
53%
Lead Generation Statistics
53% of marketers say webinars is the top-of-the-funnel format that generates the most high-quality leads
The top priority for marketers is ???
generating leads
Lead Generation Statistics
The top priority for marketers is generating leads
??? of marketers use bots.
47%
Lead Generation Statistics
47% of marketers use bots.
??? of marketers use AI/automation in 2024
64%
Lead Generation Statistics
64% of marketers use AI/automation in 2024
??? of companies report using automation in 2021
76%
Lead Generation Statistics
76% of companies report using automation in 2021
??? of marketers measure the success of their content programs by how many leads they generate
15%
Lead Generation Statistics
15% of marketers measure the success of their content programs by how many leads they generate
??? is the top SEO tool used by marketers
Google Analytics
Lead Generation Statistics
Google Analytics is the top SEO tool used by marketers
??? of top U.S. publishers reviewed use Acceptable Ads to monetize opted-in adblock users
49%
Advertising Statistics
49% of top U.S. publishers reviewed use Acceptable Ads to monetize opted-in adblock users
??? people used mobile browsers that block ads by default in 2019
527 million
Advertising Statistics
527 million people used mobile browsers that block ads by default in 2019
Mobile advertising spending is expected to surpass ??? dollars by 2024
$300 billion
Advertising Statistics
Mobile advertising spending is expected to surpass $300 billion dollars by 2024
The most popular app monetization method in the U.S. is ???
including ads
Advertising Statistics
The most popular app monetization method in the U.S. is including ads
The most expensive legal industry keyword CPC is ???
$1090
Advertising Statistics
The most expensive legal industry keyword CPC is $1090
??? of marketers use display ads as part of their marketing strategy
22%
Advertising Statistics
22% of marketers use display ads as part of their marketing strategy
??? and ??? are the top optimization tactics used by advertisers today
Ad placement / audience targeting
Advertising Statistics
Ad placement and audience targeting are the top optimization tactics used by advertisers today
Video ads have an average clickthrough rate of ???, the highest clickthrough rate of all digital ad formats
1.84%
Advertising Statistics
Video ads have an average clickthrough rate of 1.84%, the highest clickthrough rate of all digital ad formats
??? of marketers are leveraging Mobile messaging
25%
Marketing technology Statistics
25% of marketers are leveraging Mobile messaging
??? of marketers will increase their investments in experiential marketing in 2023
47%
Marketing technology Statistics
47% of marketers will increase their investments in experiential marketing in 2023
Facebook and WeChat were the ??? and ??? (respectively) most popular messaging apps globally as of Q1 2023
second / third
Marketing technology Statistics
Facebook and WeChat were the second and third (respectively) most popular messaging apps globally as of Q1 2023
??? of consumers use social media messaging apps to contact customer service
65%
Marketing technology Statistics
65% of consumers use social media messaging apps to contact customer service
??? of global marketers invest in mobile web design
33%
Marketing technology Statistics
33% of global marketers invest in mobile web design
??? of consumers would like to confirm service appointments via messaging
62%
Marketing technology Statistics
62% of consumers would like to confirm service appointments via messaging
Benefit Cosmetics’ experiential marketing campaign earned a CTR of over ???
50%
Marketing technology Statistics
Benefit Cosmetics’ experiential marketing campaign earned a CTR of over 50%
??? of marketers are using virtual reality (VR) and augmented reality (AR) as part of their marketing strategy in 2024
14%
Marketing technology Statistics
14% of marketers are using virtual reality (VR) and augmented reality (AR) as part of their marketing strategy in 2024
Roughly ??? of marketers use a built-in marketing or CRM software for marketing reporting
62%
Sales Statistics
Roughly 62% of marketers use a built-in marketing or CRM software for marketing reporting
??? of marketers say using a CRM is effective at improving sales and marketing alignment
86%
Sales Statistics
86% of marketers say using a CRM is effective at improving sales and marketing alignment
??? of marketers share goals and metrics with sales colleagues
81%
Sales Statistics
81% of marketers share goals and metrics with sales colleagues
??? of sales and marketing leaders say collaboration between sales and marketing enables critical business growth
87%
Sales Statistics
87% of sales and marketing leaders say collaboration between sales and marketing enables critical business growth
??? of buyers “strongly agree” that an informative LinkedIn profile is important for salespeople to have
36%
Sales Statistics
36% of buyers “strongly agree” that an informative LinkedIn profile is important for salespeople to have
Salespeople active on social media report ??? more sales opportunities
45%
Sales Statistics
Salespeople active on social media report 45% more sales opportunities
Top-performing salespeople believe they receive better leads from ??? and referrals from existing customers
social media
Sales Statistics
Top-performing salespeople believe they receive better leads from social media and referrals from existing customers
??? of salespeople say understanding industry trends as a major influence on success
26%
Sales Statistics
26% of salespeople say understanding industry trends as a major influence on success
