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COACH (#2 et ge) > Infographie > Flashcards

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1
Q

Nearly ??? websites have an average SEO click-through rate
between 10-19%

A

1 in 4

SEO Statistics

Nearly 1 in 4 websites have an average SEO click-through rate
between 10-19%

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2
Q

Page titles with a question have ??? higher CTR than regular titles

A

15%

SEO Statistics

Page titles with a question have 15% higher CTR than regular titles

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3
Q

Only ??? of marketers use landing page A/B tests to improve conversion rates

A

17%

SEO Statistics

Only 17% of marketers use landing page A/B tests to improve conversion rates

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4
Q

??? of U.S. consumers use voice search daily

A

50%

SEO Statistics

50% of U.S. consumers use voice search daily

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5
Q

Website is the ??? channel used in marketing, behind social media

A

2

SEO Statistics

Website is the #2 channel used in marketing, behind social media

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6
Q

The average CTR from image results on Google is ???, but it varies widely by industry

A

0.21%

SEO Statistics

The average CTR from image results on Google is 0.21%, but it varies widely by industry

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7
Q

??? of all online retail traffic comes from mobile

A

64%

SEO Statistics

64% of all online retail traffic comes from mobile

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8
Q

??? of B2B buyers want self- serve options

A

39%

SEO Statistics

39% of B2B buyers want self- serve options

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9
Q

??? of blog writers use AI to assist them in content creation

A

50%

Content Marketing Statistics

50% of blog writers use AI to assist them in content creation

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10
Q

Short articles, less than ???, ranked third in the B2B content assets that generated the best results in the last 12 months

A

3,000 words

Content Marketing Statistics

Short articles, less than 3,000 words, ranked third in the B2B content assets that generated the best results in the last 12 months

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11
Q

??? is among the top two most-common measurements of success for content marketing strategies

A

Web traffic

Content Marketing Statistics

Web traffic is among the top two most-common measurements of success for content marketing strategies

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12
Q

Nearly ??? of marketers say content marketing is a very important part of their overall marketing strategy

A

40%

Content Marketing Statistics

Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy

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13
Q

??? of businesses use video as a marketing tool in 2023

A

91%

Content Marketing Statistics

91% of businesses use video as a marketing tool in 2023

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14
Q

??? of video marketers say they spend between $0 and $500 on an average video

A

42%

Content Marketing Statistics

42% of video marketers say they spend between $0 and $500 on an average video

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15
Q

Only ??? of marketers say they’ve used audio chat rooms like Clubhouse in their marketing role

A

3%

Content Marketing Statistics

Only 3% of marketers say they’ve used audio chat rooms like Clubhouse in their marketing role

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16
Q

??? of the U.S. population over 12 years old listens to podcasts on a weekly basis

A

28%

Content Marketing Statistics

28% of the U.S. population over 12 years old listens to podcasts on a weekly basis

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17
Q

??? is the most popular platform among marketers

A

Facebook

Social Media Statistics

Facebook is the most popular platform among marketers

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18
Q

The number of global social media users is expected to reach ??? in 2025

A

5.1 billion

Social Media Statistics

The number of global social media users is expected to reach 5.1 billion in 2025

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19
Q

Over ??? of B2B marketers use LinkedIn for organic social marketing

A

90%

Social Media Statistics

Over 90% of B2B marketers use LinkedIn for organic social marketing

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20
Q

Women make up more than ??? of Pinterest’s global audience

A

70%

Social Media Statistics

Women make up more than 70% of Pinterest’s global audience

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21
Q

Statista forecasts that Instagram will reach ??? users in 2025

A

1.4 billion

Social Media Statistics

Statista forecasts that Instagram will reach 1.4 billion users in 2025

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22
Q

Snapchat users spend over ??? a day on the platform

A

30 minutes

Social Media Statistics

Snapchat users spend over 30 minutes a day on the platform

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23
Q

??? of all marketers are planning to increase their TikTok budget, and almost half are planning to do the same for YouTube and Instagram

A

56%

Social Media Statistics

56% of all marketers are planning to increase their TikTok budget, and almost half are planning to do the same for YouTube and Instagram

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24
Q

Twitter is most popular in the ???, followed by ???

A

United States / Japan

Social Media Statistics

Twitter is most popular in the United States, followed by Japan

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25
In 2022, most videos were less ??? long
less than a minute | Video Marketing Statistics ## Footnote In 2022, most videos were less than a minute long
26
??? of video marketers say video has helped them generate leads
90% | Video Marketing Statistics ## Footnote 90% of video marketers say video has helped them generate leads
27
??? of marketers created social video in 2022
71% | Video Marketing Statistics ## Footnote 71% of marketers created social video in 2022
28
In terms of most popular YouTube brand channels, toymaker ??? was ranked first with ??? views in February 2020
LEGO / 10.04 billion | Video Marketing Statistics ## Footnote In terms of most popular YouTube brand channels, toymaker LEGO was ranked first with 10.04 billion views in February 2020
29
People are ??? more likely to watch video daily on a smartphone than on a computer
1.5x | Video Marketing Statistics ## Footnote People are 1.5x more likely to watch video daily on a smartphone than on a computer
30
??? of people who use video for marketing say they’ll continue using video
99% | Video Marketing Statistics ## Footnote 99% of people who use video for marketing say they’ll continue using video
31
??? is the number one platform social media marketers build communities on
YouTube | Video Marketing Statistics ## Footnote YouTube is the number one platform social media marketers build communities on
32
The YouTube audience spans multiple age groups, with ??? of U.S. users over the age of ???
49% / 65 | Video Marketing Statistics ## Footnote The YouTube audience spans multiple age groups, with 49% of U.S. users over the age of 65
33
The average email clickthrough rate is ???
2.6 to 3% | Email Marketing Statistics ## Footnote The average email clickthrough rate is 2.6 to 3%
34
Emails with images offer an almost ??? boost in open rates
10% | Email Marketing Statistics ## Footnote Emails with images offer an almost 10% boost in open rates
35
Email is the ??? most popular owned media platform B2B marketers used to distribute content in the past 12 months
third | Email Marketing Statistics ## Footnote Email is the third most popular owned media platform B2B marketers used to distribute content in the past 12 months
36
Too many emails is the ??? for consumers to unsubscribe
number one trigger | Email Marketing Statistics ## Footnote Too many emails is the number one trigger for consumers to unsubscribe
37
Consumers spend an average of ??? reading brand emails
9 seconds | Email Marketing Statistics ## Footnote Consumers spend an average of 9 seconds reading brand emails
38
??? of marketers who use AI use it to write emails
38% | Email Marketing Statistics ## Footnote 38% of marketers who use AI use it to write emails
39
Marketers say ??? is the best way to improve email performance
personalization | Email Marketing Statistics ## Footnote Marketers say personalization is the best way to improve email performance
40
??? of emails are opened on mobile devices
55% | Email Marketing Statistics ## Footnote 55% of emails are opened on mobile devices
41
??? of marketers would rate their leads as being "high quality."
70% | Lead Generation Statistics ## Footnote 70% of marketers would rate their leads as being "high quality."
42
??? of marketers say webinars is the top-of-the-funnel format that generates the most high-quality leads
53% | Lead Generation Statistics ## Footnote 53% of marketers say webinars is the top-of-the-funnel format that generates the most high-quality leads
43
The top priority for marketers is ???
generating leads | Lead Generation Statistics ## Footnote The top priority for marketers is generating leads
44
??? of marketers use bots.
47% | Lead Generation Statistics ## Footnote 47% of marketers use bots.
45
??? of marketers use AI/automation in 2024
64% | Lead Generation Statistics ## Footnote 64% of marketers use AI/automation in 2024
46
??? of companies report using automation in 2021
76% | Lead Generation Statistics ## Footnote 76% of companies report using automation in 2021
47
??? of marketers measure the success of their content programs by how many leads they generate
15% | Lead Generation Statistics ## Footnote 15% of marketers measure the success of their content programs by how many leads they generate
48
??? is the top SEO tool used by marketers
Google Analytics | Lead Generation Statistics ## Footnote Google Analytics is the top SEO tool used by marketers
49
??? of top U.S. publishers reviewed use Acceptable Ads to monetize opted-in adblock users
49% | Advertising Statistics ## Footnote 49% of top U.S. publishers reviewed use Acceptable Ads to monetize opted-in adblock users
50
??? people used mobile browsers that block ads by default in 2019
527 million | Advertising Statistics ## Footnote 527 million people used mobile browsers that block ads by default in 2019
51
Mobile advertising spending is expected to surpass ??? dollars by 2024
$300 billion | Advertising Statistics ## Footnote Mobile advertising spending is expected to surpass $300 billion dollars by 2024
52
The most popular app monetization method in the U.S. is ???
including adds | Advertising Statistics ## Footnote The most popular app monetization method in the U.S. is including ads
53
The most expensive legal industry keyword CPC is ???
$1090 | Advertising Statistics ## Footnote The most expensive legal industry keyword CPC is $1090
54
??? of marketers use display ads as part of their marketing strategy
22% | Advertising Statistics ## Footnote 22% of marketers use display ads as part of their marketing strategy
55
??? and ??? are the top optimization tactics used by advertisers today
Ad placement / audience targeting | Advertising Statistics ## Footnote Ad placement and audience targeting are the top optimization tactics used by advertisers today
56
Video ads have an average clickthrough rate of ???, the highest clickthrough rate of all digital ad formats
1.84% | Advertising Statistics ## Footnote Video ads have an average clickthrough rate of 1.84%, the highest clickthrough rate of all digital ad formats
57
??? of marketers are leveraging Mobile messaging
25% | Marketing technology Statistics ## Footnote 25% of marketers are leveraging Mobile messaging
58
??? of marketers will increase their investments in experiential marketing in 2023
47% | Marketing technology Statistics ## Footnote 47% of marketers will increase their investments in experiential marketing in 2023
59
Facebook and WeChat were the ??? and ??? (respectively) most popular messaging apps globally as of Q1 2023
second / third | Marketing technology Statistics ## Footnote Facebook and WeChat were the second and third (respectively) most popular messaging apps globally as of Q1 2023
60
??? of consumers use social media messaging apps to contact customer service
65% | Marketing technology Statistics ## Footnote 65% of consumers use social media messaging apps to contact customer service
61
??? of global marketers invest in mobile web design
33% | Marketing technology Statistics ## Footnote 33% of global marketers invest in mobile web design
62
??? of consumers would like to confirm service appointments via messaging
62% | Marketing technology Statistics ## Footnote 62% of consumers would like to confirm service appointments via messaging
63
Benefit Cosmetics' experiential marketing campaign earned a CTR of over ???
50% | Marketing technology Statistics ## Footnote Benefit Cosmetics' experiential marketing campaign earned a CTR of over 50%
64
??? of marketers are using virtual reality (VR) and augmented reality (AR) as part of their marketing strategy in 2024
14% | Marketing technology Statistics ## Footnote 14% of marketers are using virtual reality (VR) and augmented reality (AR) as part of their marketing strategy in 2024
65
Roughly ??? of marketers use a built-in marketing or CRM software for marketing reporting
62% | Sales Statistics ## Footnote Roughly 62% of marketers use a built-in marketing or CRM software for marketing reporting
66
??? of marketers say using a CRM is effective at improving sales and marketing alignment
86% | Sales Statistics ## Footnote 86% of marketers say using a CRM is effective at improving sales and marketing alignment
67
??? of marketers share goals and metrics with sales colleagues
81% | Sales Statistics ## Footnote 81% of marketers share goals and metrics with sales colleagues
68
??? of sales and marketing leaders say collaboration between sales and marketing enables critical business growth
87% | Sales Statistics ## Footnote 87% of sales and marketing leaders say collaboration between sales and marketing enables critical business growth
69
??? of buyers “strongly agree” that an informative LinkedIn profile is important for salespeople to have
36% | Sales Statistics ## Footnote 36% of buyers “strongly agree” that an informative LinkedIn profile is important for salespeople to have
70
Salespeople active on social media report ??? more sales opportunities
45% | Sales Statistics ## Footnote Salespeople active on social media report 45% more sales opportunities
71
Top-performing salespeople believe they receive better leads from ??? and referrals from existing customers
social media | Sales Statistics ## Footnote Top-performing salespeople believe they receive better leads from social media and referrals from existing customers
72
??? of salespeople say understanding industry trends as a major influence on success
26% | Sales Statistics ## Footnote 26% of salespeople say understanding industry trends as a major influence on success

COACH (#2 et ge) (10 decks)

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