Infographic and Principles of Design Flashcards
Refers to an image that combines information, storytelling, and perceptions that help the cause of an individual or an institution to communicate a
message to viewers.
Infographic
5 Basic elements of design
lines
color
shapes
space
texture
-Basic of all elements
-It defines the characteristic of
infographic.
lines
one of the powerful and influential elements in an infographic
color
-defined by the enclosure created by a combination of multiple lines
-can espress different psychological influences
shapes
-defined as the area that surrounds a shape
-can invoke various emotions
space
-used to represent how an object appears or feels
-used to add complex detail into the composition of a design
texture
Principles of design
balance
contrast - tonal contrast, color contrast
unity
proportion and perspective
repetition, pattern, and rhythm
Describes the placement of elements, shapes or lines
throughout the image.
Balance
3 types of balance
Formal Balance
Informal Balance
Radial Balance
It is the visual ratio of
different tones in an image. This difference is what creates the textures, highlights, shadows, colors and clarity in a photograph.
Contrast
2 types of contrast
Tonal and Color Contrast
refers to the difference in tones from the lightest tone to the darkest tone, in other words, the difference in tones
from white to gray to black.
Tonal Contrast
refers to the way colors interact
with each other.
color contrast
It is when all the elements seem to
be a SINGULAR ELEMENT in unison
unity
___ is the relationship between the size, shape, and quantity of different parts of a composition
proportion
___ is when the viewer is at a distance from the subject, creating a perception of depth or a difference in size of elements and subjects
perspective
This is the correlation of all the elements with one another.
Proportion and Perspective
it refers to regular repetition of element of art to produce and feel of
movement.
Repetition, Pattern, Rhythm
refers to one object or shape repetead
repetition
is a combination of elements or shapes
repeated in a recurring and regular arrangement
pattern
a combination of elements repeated,
but with variations.
rhythm
