Influences On Marketing Obj

Question 1

What is the broad objective of the marketing department

Answer 1

Increase sales

Question 2

What is the 1st marketing objective

Answer 2

• sales volume = amount of units you sell

Question 3

What is the second marketing obj

Answer 3

• Sales value = monetary value of the sales

Question 4

What is the third marketing objectives

Answer 4

• sales growth = increasing % of sales volume or value of a period of time

Question 5

What is the 4th marketing obj

Answer 5

• increase market share

Question 6

What is the 5th marketing obj

Answer 6

• increasing market growth = entire market grow = sales increase

Question 7

What is the 6th and last market obj

Answer 7

• brand loyalty = PED decrease = customers less sensitive to price ^ = ^ revenue

Question 8

Give an example of an internal influence on marketing obj

Answer 8

• mission statement/ corp obj

Question 9

What is the2nd internal influence of marketing obj

Answer 9

• the functional areas

• finance department = resource/ finance constraints = cheaper alternatives e.g social media
• operations = unable to produce to large capacity = switch from sales growth to brand loyalty to ^ prices on level of units the business is able to produce
• HR = skilled labour?

Question 10

Give examples of external environmental

Answer 10

• competition = ^ marketing
• market conditions = boom (sales growth) / recession (stabilise market share)
• consumer incomes (push brand loyalty) / IR ( cheaper to have consumer debt, frivolous spending = B.L)
• demographic, env, ethical