Influences In Establishing A Business Flashcards
Personal qualities
Contribution factors that influence entrepreneurs’ decision making and attitude to stakeholders
- qualifications
- skills
- motivation
- entrepreneurship
- cultural background
- gender
Stakeholders
Shareholders, employees, customers / suppliers, community
Qualifications
Attaining formal education and ability to apply those educations in terms of enhancing business performance and/or productivity
Skills
Attributes an individual possess that is attend through experience, education, and training
Motivation
Internal desire to achieve a goal or something important to individuals
Entrepreneurship
Risk taking/innovation, taking a calculated risk to turn on idea into a successful business operation
Cultural background
Environment that individuals have grown up in, more then just religion and family upbringing, informs attitude to stakeholes and work ethic
Gender
Gender pay gap has motivated females entrepreneur to start a new business
Sources of information
To inform a business in start up/establishment
- professional advisors
- government agencies
- other
Professional advisors
Able to examine the business objectively and provide independent analysis due to awareness of changes within legal, economic, financial environments
- e.g. Accountants, solicitors, bank managers, management consultants
Government agencies
Federal gov, state gov, local gov
Other sources
Abs, libraries, chamber of commerce
Trend analysis
Process of investigating changes over time and looking for patterns (trend) to predict the future
- done through market research
Trend
General development or change in a situation or in the way that people are behaving
Market research
Examines consumer behaviour and trends in the economy
- primary = internal, surveys
- secondary = external third parties, ABs
The business idea
Identifying a business opportunity: sources of new ideas for a business, where a business can provide goods or services in a better or different way to current market, a gap in the market
Ways of identifying a business opportunity
- Analysing the market to find a gap
- market mapping - Identifying whether many other people share a particular injust a hobby
- segmenting the market into sub-sections with similar characteristics and developing a product to meet their specific needs
Competitive advantage
Strategies used by a business to gain an ‘edge’ over its competitors = something a business does better then its competitors
- 1. Cost leadership
- 2. Product differentiation
Cost leadership
Differentiating products by making its price the lowest compared to similar products
- eg. Cheaper inputs, efficient production, outsourcing
Product differentiation
Process by businesses to distinguish a good/ service from other similar ones in the market
- e.g. Customisation, quality, brand image, fast delivery
Establishment options
Means of starting a business
1. Creating a new business from scratch
2. Purchasing an existing business
3. Purchasing a franchise
Creating a new business from scratch
Advantages:
- high level of autonomy and flexibility
- less expensive than other two, no good will
Disadvantages:
- harder to obtain debt finance without past record or sales
- can take months or years to break even as it is slow to build a customer base
-lack of established systems, networks, suppliers
Purchasing an existing business
Take over/ buy an existing business that should ideally have a good reputation
Advantages:
- can be purchased as a turnkey operation: all systems are in place
- easier to obtain debt finance as past financial performance can be used to obtain approval
- existing customer base = faster to gain profit
Disadvantages:
- existing limitations eg. Size, layout, procedures, reduced flexibility
- existing brand image and reputation may be difficult to change
- may be inefficient systems and operations which are difficult to change
- payment of good will