Influence Of Social Norms Flashcards
What is the gist of social norms ?
Rules understood by groups which guide behaviour
No laws involved
Promote certain behaviours discourage others
Who is the person involved with influence of norms ?
Cialdini
What are descriptive norms ?
What is normal or typical
What are prescriptive norms ?
Behavioural rules or expectations
What is an example of a prescriptive norm?
We shouldn’t drop litter
Why does cialdini suggest we want to do what others do?
It’s sensible thing to do if everyone’s doing it
An example of a misperception of a norm?
Us student drinking
Overestimated drinking norm
What is pluralistic ignorance?
When every member privately rejects a belief or opinion
Did the information increase amount of tax paid?
9/10 paid on time
What is an injunctive norm?
Injunctive norms involve perceptions of which behaviors are typically approved or disapproved. Helps make decisions
What we’re the results of electricity example when told they used below average amount of electricity ?
Increased with descriptive norm
Not with an injunctive
