influence of media on gender roles

Question 1

what do media provide people with

Answer 1

role models that children may identify with and want to imitate

Question 2

explain Bussey and Bandura’s findings (1999)

Answer 2

media provides clear gender stereotypes that are rigid

e..g: Men are independent and ambitious and advice givers
Women are dependent and unambitious advice seekers

Question 3

explain Furnham and Farragher’s findings (2000)

Answer 3

study of TV adverts

men are more likely to be shown within autonomous roles within professional contexts, women were more likely to be shown in familiaral roles

Question 4

define media

Answer 4

communication channels such as film, TV, books through which news, entertainment, and data are made available

Question 5

define gender roles

Answer 5

a set of behaviour and attitudes that are considered typical to one gender and atypical to another

Question 6

explain Mitra et als research in 2019

Answer 6

analysed the attitudes of people in India who watched a programme in India that was made to challenge gender stereotypes

Adha - full was a programme that ran for 78 episodes

girls who watched the programme were more likely to be see themselves as able to work outside of the family home