Influence Flashcards
Fountain
Label them “I know there is good in your Darth”
Vegitable cart
Reciprocity Bring one get one
Ice Cream
Scarcity Get it now! Limited time offer!
Rider
Consistency
Factory
Appeal to Authority “Its like Judge Creech Says….”
Prison
Make yourself an authority
Restaurant
Personalize the message “Have it your way”
Courthouse
Liking Its harder to rule against someone you like
Police Station
Emphasize the loss
Bus Station
Favorable comparisons “Its better than walking”
Church
Compliment “Cool people pray here”
stadium
Rhetorical Questions
Medical Clinic
Seek small committments “Wear this pin”
Duck pond
Use testimonials
Swimming pool
Rhyme
zoo
ask for a favor
parking lot
social proof
call to actio n
call to action
Give an example of Labeling
“I know there is good in you Darth”
Give an example of a compliment
“I know you are the type of person who values quality”
“That helped us to decide that you would be a good juror for this case and we thank you for that.”
Give an example of social proof
“More than 20,000 satisfied customers”
Give an example of a call to action
Call now! Supplies are short!
Please make that difference
Give an example of Rhetorical question
Do we as consumers have a right to expect…?
How in the world does someone get away with XXXX?
Why didn’t they bring that in?
Do you trust that? Or do you trust something that you know in your heart is true and can happen?
Why would they try to fool you? Why would they do that?
Is that fair?
Who did they bring into court to prove that?
No one has yet showed you xxx have they?
But they didn’t tell you xxx did they?
Give an example of receiprocity
“I trade with you. You should trade with me.” (Pawn shop guy)
Free samples at the grocery store are an example of what?
receiprocity
Give an example of an APPEAL TO AUTHORITY
Its like Judge Creech says
Sell me this pen use at least 10 influence devices
Favorable comparison
Judge Creech uses a pen just like this
You have used this pen before
You are the kind of personal who appreciates quality right? (Rhetorical, compliment, consistency, personalize the message, label him)
Give an example of scarcity
Limited time offer!
Sell me this shoe
Favorable comparison
Judge Creech uses a pen just like this
You have used this pen before
You are the kind of personal who appreciates quality right? (Rhetorical, compliment, consistency, personalize the message, label him)
List the whole journey
Fountain--label them Ice cream cart--scarcity Vegitble cart--reciprocity Rider statute--consistency Prison--authority Factory--make yourself an authority Restaurant--personalize message Court house--liking Swimming pool--rhymes Bus station--favorable comparisons Duck pond--testimonials Zoo Medical clinic--small action Church--compliment Police station--emphasize the loss Stadium--rhetorical ? Parking lot--social proof Billboard--call to action
