INDUSTRY THEORIES

Question 1

power and media industries - curran & seaton

Answer 1

media ownership is the most important influence on the media, with a small number of major conglomerates continuing to dominate the industry despite the emergence of the internet

Question 2

C&S usefullness point and daily mail / guardian example

Answer 2

applies to the long history of press barons owning newspapers in order to achieve status and wield political power
examples: daily mail is a business past down generations of wealth, with a lord (lord rothermere) as the press baron, it follows the theory in that it is profit driven and dominate the industry owning lots of smaller news papers

Question 3

C&S limitations point and daily mail / guardian example

Answer 3

the guardian challenges the theory in that it is an enterprise, reinvesting all profits back into the business, and is still just as successful as the daily mail and other conglomerates in the news industry

Question 4

Hesmon Dhalgh - cultural industries

Answer 4

media industries are dominated by a small number of conglomerates, who rely on the repetition of popular genres, stars and narratives to reduce risk

Question 5

Dalgh usefullensss point and daily mail / guardian example

Answer 5

applies particularly to the response of newspapers to competition for readers and advertising revenue from the “new”media
example: both DM and guardian have presence across multiple media platforms (convergence) as well as print to reduce risk

Question 6

dalgh limitations point and daily mail / guardian example

Answer 6

in prioritising the effects of ownership and control on the content of newspapers this theory may not aid in understanding how ideologies, audience choice or media lang conventions may determine media content