Industry- The Daily Mirror

Question 1

What is the format of The Daily Mirror?

Answer 1

The Daily Mirror is a Red- Top/ ‘Tabloid’ Newspaper.

Question 2

What is the circulation levels of The Daily Mirror?

Answer 2

587,803 daily.

Question 3

What is the political alignment of the Daily Mirror?

Answer 3

The Daily Mirror is of a left- wing (Labour Supporting) political alignment.

Question 4

What other ways does the Daily Mirror distribute their news?

Answer 4

• Also has the Sunday sister paper ‘The Sunday Mirror’.

- The Mirror Online- web and app, no pay wall.

Question 5

What company owns the Daily Mirror?

Answer 5

Trinity Mirror.

• the parent company.
• largest newspaper/magazine/digital publisher in the UK (also owns Daily Record, Sunday People, Sunday Mirror).
• Vertically Integrated (Trinity Mirror Printing- production and Trinity Mirror Solutions- marketing).
• Also, Horizontally Integrated (recent acquisition of Northern & Shell- Daily Express, Daily Star, OK Magazine).

Question 6

How is the Daily Mirror funded?

Answer 6

• Newspaper sale price.
• Advertising (Mirror online asks audiences to remove ad- blockers).
• Partnerships.
• Sponsorships (eg. John Smith’s and I, Daniel Blake).
• Affiliate Commission (earning commission by promoting other companies products).

Question 7

What is the Marketing Strategy of The Daily Mirror?

Answer 7

• Positioning itself against their main rival The Sun eg. ‘Don’t Say Stupid’ campaign.

Question 8

What technological developments has the Mirror had?

Answer 8

• The e-edition and Mirror Online.

Question 9

What Regulation Authorities must the Daily Mirror abide by?

Answer 9

• The Independent Press Standards Organisation (IPSO).
• Editor’s Code of Practice.
• Self- Regulation.
• The Mirror’s Ethics Policy.