Industry Terminology

Question 1

Ownership

Answer 1

A large organisation that has interests spanning across a number of different businesses or industries.

Question 2

Vertical integration

Answer 2

A process whereby one company acquires another involved at a different level of the industry. The media institution will operate under separate subsidiaries and production is passed down a chain of command

Question 3

Horizontal integration

Answer 3

A media company’s ownership of several businesses of the same value

Question 4

Diversification

Answer 4

Where a company expands its product range or service

Question 5

Global production

Answer 5

A film production that is globally appealing
Will have genuine fan base across multiple countries

Question 6

Distribution

Answer 6

All strategies used inorder to push the film out during the releases, marking

Question 7

Circulation

Answer 7

The number of copies of any product which are distributed eg: uploads, screening, streaming, dvds, blu ray, etc

Question 8

Digital convergence

Answer 8

Where different media industries and forms merge with another or become closer tied, this is mainly infulusnced by digital technology

Question 9

Regulation

Answer 9

Where higher authority controls directs and manages activity in the industry

Question 10

Viral marketing

Answer 10

A method of marketing where consumers are the cause of a media becoming viral due to sharing information

Question 11

Synergy

Answer 11

The interaction of two or more organisations who work together to increase their revenue