Industry Terminology Flashcards
Ownership
A large organisation that has interests spanning across a number of
different businesses or industries
Vertical Integration
A process whereby one company acquires another involved at a different
level of the industry. The media institution will operate under separate
subsidiaries and production is passed down a chain of command
Horizontal
Integration
A media company’s ownership of several businesses of the same value. A
media company can own film production companies, record labels,
television studios
Diversification
The process of a company enlarging or varying its range of products or field
of operation
Global Production
A film production that is globally appealing.
Will have a genuine fan base in multiple countries across the globe
Distribution
Distribution can be described as the link between the producer and the
audience.
It refers to all strategies used in the release, marketing and promotion of a
film.
Circulation
The term refers to the number of copies of any given product, in this case
film, which are put into distribution.
Uploads, screenings, DVD’s, Blu-Ray, streaming, film festivals
Digital Convergence
The process through which different media industries and forms merge
with one another or move closer together.
This is mainly facilitated by digital technologies
Regulation
It is the act of controlling, directing and managing an activity.
Usually, the ruling is controlled by a higher authority
Viral Marketing
a method of marketing whereby consumers are encouraged to share
information about a product or service
Synergy
The interaction or cooperation of two or more organisations who work
together to increase their revenue respectfully