Industry Terminology Flashcards

1
Q

Ownership

A

A large organisation that has interests spanning across a number of
different businesses or industries

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2
Q

Vertical Integration

A

A process whereby one company acquires another involved at a different
level of the industry. The media institution will operate under separate
subsidiaries and production is passed down a chain of command

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3
Q

Horizontal
Integration

A

A media company’s ownership of several businesses of the same value. A
media company can own film production companies, record labels,
television studios

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4
Q

Diversification

A

The process of a company enlarging or varying its range of products or field
of operation

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5
Q

Global Production

A

A film production that is globally appealing.
Will have a genuine fan base in multiple countries across the globe

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6
Q

Distribution

A

Distribution can be described as the link between the producer and the
audience.
It refers to all strategies used in the release, marketing and promotion of a
film.

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7
Q

Circulation

A

The term refers to the number of copies of any given product, in this case
film, which are put into distribution.
Uploads, screenings, DVD’s, Blu-Ray, streaming, film festivals

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8
Q

Digital Convergence

A

The process through which different media industries and forms merge
with one another or move closer together.
This is mainly facilitated by digital technologies

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9
Q

Regulation

A

It is the act of controlling, directing and managing an activity.
Usually, the ruling is controlled by a higher authority

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10
Q

Viral Marketing

A

a method of marketing whereby consumers are encouraged to share
information about a product or service

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11
Q

Synergy

A

The interaction or cooperation of two or more organisations who work
together to increase their revenue respectfully

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