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Media And Culture > Industry > Flashcards

Industry Flashcards

1
Q

Revenue streams

A

When a media company make revenue on an ongoing basis

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2
Q

Political economy

A

Media industries show the connections of media ownership and capitalism in media

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3
Q

Horizontal Integration

A

When a company produces multiple types of media

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4
Q

Vertical Integration

A

When a company produces, distributes, and sells their own product

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Media And Culture (12 decks)

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