Industry Flashcards
What is Vogue?
Vogue is a women’s fashion magazine and is regarded as a high quality, up-market product.
When was Vogue established?
Vogue was established in 1892 in the USA.
When was British Vogue established?
British Vogue was established in 1916 - making Conde Nast the first company to publish international editions.
Who owns Vogue?
Vogue is published and owned by Condé Nast.
Who is Condé Nast a subsidiary to?
Conde Nast is owned by conglomerate, Advance Publications.
When was Conde Nast founded?
Conde Nast was founded in 1909 by businessman Conde Montrose Nast.
What other products does Conde Nast own?
The New Yorker, GQ, Vanity Fair and Wired.
What kind of company is Conde Nast?
It is a global mass media company that creates and distributes all types of media (print, video, digital) - horizontal integration.
How is Conde Nast driven by the logic of profit and power?
Conde Nast is a global publishing company that publishes various magazines.
When was Advance Publications founded?
Advance Publications was founded in 1922 by businessman Samuel Irving Newhouse Sr.
What kind of company is Advance Publications?
Is a conglomerate and major shareholder in other companies such as Reddit, Discovery and WarnerBros.
When did Advance Publications acquire Conde Nast?
Conde Nast was acquired in 1959.
How was Vogue funded in 1965?
It was funded by a dual revenue stream from high volume of advertisements in their publications (profit driven) and through the returning readership that repeatedly purchase the magazine.
How was Vogue distributed in 1965?
Through physical print copies.
How did Conde Nast print in the UK?
They had a long term contract with Sun Engraving company that gave them access to the highest quality colour image printing presses in UK - this allowed them to maintain a brand by being one of the first to print colour image magazines.
