Industry Flashcards
What is Vogue?
Vogue is a women’s fashion magazine and is regarded as a high quality, up-market product.
When was Vogue established?
Vogue was established in 1892 in the USA.
When was British Vogue established?
British Vogue was established in 1916 - making Conde Nast the first company to publish international editions.
Who owns Vogue?
Vogue is published and owned by Condé Nast.
Who is Condé Nast a subsidiary to?
Conde Nast is owned by conglomerate, Advance Publications.
When was Conde Nast founded?
Conde Nast was founded in 1909 by businessman Conde Montrose Nast.
What other products does Conde Nast own?
The New Yorker, GQ, Vanity Fair and Wired.
What kind of company is Conde Nast?
It is a global mass media company that creates and distributes all types of media (print, video, digital) - horizontal integration.
How is Conde Nast driven by the logic of profit and power?
Conde Nast is a global publishing company that publishes various magazines.
When was Advance Publications founded?
Advance Publications was founded in 1922 by businessman Samuel Irving Newhouse Sr.
What kind of company is Advance Publications?
Is a conglomerate and major shareholder in other companies such as Reddit, Discovery and WarnerBros.
When did Advance Publications acquire Conde Nast?
Conde Nast was acquired in 1959.
How was Vogue funded in 1965?
It was funded by a dual revenue stream from high volume of advertisements in their publications (profit driven) and through the returning readership that repeatedly purchase the magazine.
How was Vogue distributed in 1965?
Through physical print copies.
How did Conde Nast print in the UK?
They had a long term contract with Sun Engraving company that gave them access to the highest quality colour image printing presses in UK - this allowed them to maintain a brand by being one of the first to print colour image magazines.
Who is the Big Issue owned by?
The Big Issue is owned by The Big Issue LTD - they only produce the magazine and make small profit.
When was The Big Issue founded?
TBI was founded in 1991 by Gordon Roddick and John Bird.
Who are Roddick and Bird?
John Bird was previously homeless and came up with the idea for a business where the homeless helped themselves. Gordon Roddick had the funds and was co-owner of the Body Shop.
What is the magazine’s ethos?
‘Helping people to help themselves’
What is the Big Issue Foundation?
It is the registered charity arm of the magazine and was founded in 1991.
What is ethical capitalism?
The idea that businesses can be a force for positive change while promoting sustainability.
What are some examples of Ethical Capitalism in the Big Issue magazine?
The magazine operates on a ‘hand up not a handout’ philosphy - They empower their vendors to become micro-entrepreneurs and encourage economic independence/social inclusion. Their proceeds go to supprting programmes like TBI Foundation and they embody EC principles by demonstrating businesses can generate profit while making a difference by leveraging market mechanism to address social issues.
How is The Big Issue digitally converged?
They use social media such as X and Instagram to spread their message and posts include the vendors and where to find them. They mainly distribute via physical copies but also have a website available on all digital devices - makes a wider audience, uses adverts to produce profit and offers subscriptions of bundles of physical copies to promote vendors. Their instagram, @bigissueuk has 29.4k and includes news stories relevant to homelessness and social justice, collabs with celebs like James Blunt.
