Industry Flashcards
Who was the Director of IDB?
Ken Loach - an award winning director - who works for sixteen films a small independent company.
Who did Sixteen films partner with?
Why not productions
Who produced and marketed IDB?
Eone productions
Which companies helped fund the production of IDB?
BBC and the BFI
What does Ken Loach focus on in his films?
He focuses on social realism films which is a niche genre. As he is known for being left wing and anti-conservative which is reflected in his films.
What is Ken Loach used as in the marketing material?
He is used as a USP
What did the funding of the film have an impact on?
The funding of the film had an impact on the content and marketing
What did the low budget for the film mean?
Low budget for the film meant there was no money for large extravagant sets or famous actors.
Where is IDB set?
Set in regional, real life locations which are hard to sell to global audiences.
What marketing material was used?
Lots of traditional forms used such as posters, trailers, possibly because the audience for the film was older?
What was chosen as a key marketing tool for IDB?
The Daily Mirror because they had a left wing stance and audience.
What award did IDB win?
The Palm D’or award at Cannes Film Festival which would encourage audiences looking for a culturally significant item.
What marketing did E-one use?
Lots of low budget high impact ‘guerilla marketing’
What is ‘Guerilla marketing’
Projected quotes onto sides of important buildings eg houses of parliament. This is a good way of targeting British audiences but also global as lots of photos shared online.
What were regional marketing officers used for?
Used to drum up publicity for the film in local communities.
