Industry Flashcards
Who was Black Panther made by?
Marvel Studios - a subsidiary of Walt Disney (one of the largest conglomerates)
Which number film is Black Panther in the franchise?
Black Panther is the 17th film in the Marvel franchise.
How is Marvel integrated?
Marvel is vertically integrated so can distribute as well as produce products
Who produced Black Panther?
Walt Disney studios
What does it mean for Marvel with Disney distributing the film?
Disney distributing Black Panther means they had a large production budget and resources to create a detailed marketing campaign.
What does a global conglomerate like Disney also help to do?
Distribute Black Panther globally
What was the aim of the marketing campaign?
To create a 360 degree marketing campaign for their film to ensure all audiences are familiar with the film.
Who did Disney work with? (synergies)
Disney worked synergetically with Hasbro toys to create toys, action figures for the film. Which would appeal to adult super fans interested in collectables items as well as children.
Who else did Disney partner with?
Disney partnered with car manufacturer Lexus who released two limited edition Black Panther themed cars - targets an adult male audience interested in technology & status.
What did Disney do with Kendrick Lamar?
Disney released a sound track targeting his fans and young black males further highlighting black excellence.
When was the trailer broadcast?
Broadcast in the ad break of the Super Bowl in America - one of the most expensive advertising slots in the world.
What did advertising the trailer in the break of the Super Bowl do?
Helped gain immense amount of publicity and to target global mass audiences.
What month was the film released in?
Released in black history month meaning that the release was marketed as a ‘cultural event’ to celebrate black culture.
What was the ‘Black Panther challenge’?
Members of the public created a crowd funded ‘Black Panther challenge’ to buy ticket for young children to see the film. This campaign was shared in the media so they acted as unofficial marketing for the film.
Who did Black Panther work with in New York?
Black Panther worked with New York fashion week to create ‘Welcome to Wakanda’ fashion cat walk show displaying costumes inspired by the film.
What was the New York fashion week great at getting?
Great at getting national & global publicity but also for targeting a female audience.
How was YouTube used?
YouTube was used as an effective global marketing campaign technique allowing audiences to like/comment/share the trailer.
What did Disney use Twitter for?
Disney used Twitter to market the film using hashtags, posts and teasers. Also to livestream Q&A sessions with the cast creating anticipation for the film worldwide.
What was significant about the film and Twitter?
The film became the most tweeted about film of the year and of all time.
What did the actors take part in?
Actors took part in chat shows & other TV programmes which was a great way to market the film to older audiences.
Where did the actors appear at?
Actors appeared at Comicon a globally recognised event for fans of big franchises in film/gaming etc
What did Snapchat do?
Snapchat created an exclusive filter which is a great way of targeting younger audiences.
What did Marvel maintain?
Marvel maintained full artistic control over their films even though Disney bought Marvel.
What is the ownership model of Marvel?
Marvel is a diversified company making comics, graphic novels, TV etc
What does Marvel have?
Marvel has a pre-sold fanbase of their products. Fans will go to see whatever they release next.
What do some people argue Marvel does with their films?
Some argue that Marvel simply makes similar films over and over having found a working formula for financial success. This helps reduce risk and maximise profits (Hesmondhalgh)
Wha are some reasons for Black Panther being low risk?
-Shared Marvel Universe with an existing franchise
-Presold audience
-Global conglomerate involvement from Disney
-Famous actors
What are some elements of Black Panther being high risk?
-Lesser known Marvel character
-Predominately black cast
-High production costs
Why might Marvel have taken these risks?
To appeal to a more modern youthful audience or to ‘cash in’ on social and cultural contexts of being inclusive and diverse.
What do the diverse and positive representations in Black Panther do?
Make the film stand out as different in Hollywood and make it appealing to a variety of audiences.
What might Black Panther being trying to reflect?
Current social and cultural contexts of the desires for more strong female characters.
What do some people think Black Panther was an attempt by Disney to do?
Change their reputation for representing ethnic minorities poorly in films.
Why is regulation of films like Black Panther challenging?
As they are targeting a global audience they need to follow different regulations of different countries.
What did the range of posters showing the different characters help to do?
Target a more diverse range of audiences.
Which country was made a separate poster?
A separate poster was specifically designed to market the film in China which many reflect the countries different attitudes to race.
What age rating was Black Panther given?
Black Panther was given a 12A certificate in the UK by the BBFC
What to some people argue about the rating of Black Panther?
Some argue that Black Panther has lots of violence for a 12A rating.
How did Marvel respond to audiences who said there was lots of violence in Black Panther?
Audiences should expect violence in Marvel superhero films, violence is also ‘fantasy based’ which qualifies it for a lower certificate according to BBFC guidelines.
What is a good example of horizontal integration?
When Disney aquired Marvel, showing a global conglomerate becoming even more powerful.
What was this the first film to feature?
A black protagonist shows the film wasn’t just another super hero film but more culturally significant.
How does the film represent Wakanda?
Represents Wakanda as stylised, futuristic and having avoided all colonisation rather than the previous depictions of ‘savage’ and ‘dark’
What was essential to success and marketing of the film?
High profile black actors, positive range of representations.
What did the marketing focus the film on being?
Marketing focused the film on being a culturally significant rather than just another superhero film.
When was the teaser first released?
Released by Disneys sister channel ABC, during a high profile NBA game which had a large black American following. Viewed 89 million times within first 24 hours on YouTube
How much did Black Panther make at the box office?
$1 billion at ox office, left a significant cultural footprint. Film was huge success.
Who was the director?
Ryan Coogler
When was the film released?
February 2018 - during black history month
What awards did BP win?
Won 3 awards for costume, set design and original soundtrack.
Where did black Panther first appear?
First appeared in fantastic four.
What are many of Disneys products now?
Many of their products are ‘Intercultural’ eg Moana and Coco
What are the topics assessed when regulating films?
-Violence
-Injury detail
-Language
-Drugs
Regulation Violence
Violence: battles with swords, spears, guns and fantastical weapons, violence includes stabbing, characters breaking eachothers arms, warriors throat cut open.
Regulation - Injury detail
A torso wound is shown during a healing proess, other injuries sometimes bloody are seen breifly.
Regulation - Language
During a comic scene a character gives a middle finger gesture. There is also use of mild bad language
Regulation - Drugs
A fantastical mind-altering potion is drunk during a ceremonial ritual.
