income elasticity of demand Flashcards
1
Q
what is the income elasticity of demand?
A
Income elasticity of demand (YED) is the responsiveness of demand to a change in income.
2
Q
income elasticity of demand equation
A
YED =
% CHANGE IN QUANTITY DEMANDED
————————————–
% CHANGE IN INCOME
3
Q
how does income elasticity of demand affect a normal good/necessity?
A
- Positive number = more than 0 less than 1
- Demand rises as incomes rise but not that much
4
Q
how does income elasticity of demand affect a luxury good?
A
- Demand rises as incomes rise
- more than 1
- Examples: exclusive resorts, business class travel, luxury cars
5
Q
how does income elasticity of demand affect an inferior good?
A
- Demand falls as income rises or demand rises as income falls
- It is a negative number
- Examples: supermarket own brands, bus transport
because consumers switch to better alternatives, substitute products become more affordable
6
Q
factors influencing income elasticity of demand YED
A
- Necessity or luxury?
- Attractiveness/brand power
- Strong brand power means people will still buy the products even if incomes are squeezed
- Proportion of income spent on it
- The larger the proportion, the more sensitive you are to changes in income (more elastic)
7
Q
limitations of calculating and using elasticities
A
- can be difficult to get reliable data
- other factors affect demand e.g. trends
- subject to technological advances = makes previous data less reliable