income elasticity of demand Flashcards

1
Q

what is the income elasticity of demand?

A

Income elasticity of demand (YED) is the responsiveness of demand to a change in income.

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2
Q

income elasticity of demand equation

A

YED =
% CHANGE IN QUANTITY DEMANDED
————————————–
% CHANGE IN INCOME

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3
Q

how does income elasticity of demand affect a normal good/necessity?

A
  • Positive number = more than 0 less than 1
  • Demand rises as incomes rise but not that much
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4
Q

how does income elasticity of demand affect a luxury good?

A
  • Demand rises as incomes rise
  • more than 1
  • Examples: exclusive resorts, business class travel, luxury cars
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5
Q

how does income elasticity of demand affect an inferior good?

A
  • Demand falls as income rises or demand rises as income falls
  • It is a negative number
  • Examples: supermarket own brands, bus transport
    because consumers switch to better alternatives, substitute products become more affordable
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6
Q

factors influencing income elasticity of demand YED

A
  • Necessity or luxury?
  • Attractiveness/brand power
  • Strong brand power means people will still buy the products even if incomes are squeezed
  • Proportion of income spent on it
  • The larger the proportion, the more sensitive you are to changes in income (more elastic)
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7
Q

limitations of calculating and using elasticities

A
  • can be difficult to get reliable data
  • other factors affect demand e.g. trends
  • subject to technological advances = makes previous data less reliable
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