In class sample questions

Question 1

describe one opportunity in the future that Zara could use to meet consumer preferences for sustainable and ecofriendly labels

Answer 1

week 2

Question 2

Explain how Zara might use its technology enabled value chain and/or key resources to successfully pursue the opportunity for sustainability

(a) describe the technology enabled activities
(b) what type of advantage does technology create for Zara (consider switching costs, network effects, or scale economies)

Answer 2

week 2

Question 3

what is one way that Netflix uses its data asset to deliver the value proposition to subscribers? Be specific in describing the data and the feature/benefit

Answer 3

week 3

Question 4

what is one example how Netflix management uses its data asset for decision making purposes? Be specific in describing the data and the decision

Answer 4

week 3

Question 5

what is one thing that netlfix is not doing but could do to create switching costs, network effects, or scale economies and sustain an advantage