Important concepts

Question 1

Axioms of communication (Maclennan)

Answer 1

• communication is not simply an exchange of ideas or information, but an interaction between people.
• all communication involves an element of relation as well as content (attitude).
• all communication takes place within a context of “persons, objects, events, and relations”.
• communication is a principal way of establishing ourselves and maintaining credibility.
• communication is the main means through which we exert influence.
• All communication involves an element of interpersonal risk (face).
• Communication is frequently ambiguous: what is unsaid can be as important as what is said.
• Effective professional communication is audience centered, not self centered.
• Communication is pervasive: you cannot not communicate.

Question 2

7 C’s

Answer 2

1. Repeat a key word.
2. Use a pronoun.
3. Use a synonym.
4. Use an antonym.
5. Use commonly paired or closely associated words.
6. Use a specific connecting word or phrase.
7. Place ideas in parallel structure.

Question 3

Entertainer’s stance (Booth)

Answer 3

An unbalanced emphasis on displaying or using he speaker’s personality, ability, or characteristics at the expense of a solid message.

Question 4

pathos

Answer 4

How the speaker makes a connection with the audience.

Question 5

pedant’s stance (Booth)

Answer 5

ignoring or underplaying the personal relationship of speaker and audience.

Question 6

rhetorical balance (booth)

Answer 6

Having a proper balance of all stances.

Question 7

rhetorical exigence (bitzer)

Answer 7

an exigence is rhetorical when it is capable of change.

Question 8

rhetorical stance (booth)

Answer 8

A proper balance among three elements that are at work in any communicative effort.

Question 9

logos

Answer 9

The quality and arrangement of the message.

Question 10

SIDCRA

Answer 10

• Summary
• Introduction
• Discussion
• Conclusion
• Recommendations
• Appendices

Question 11

types of communication (Mccroskey) - accidental

Answer 11

Speaker is unaware of messages being sent.

Question 12

types of communication (Mccroskey) - expressive

Answer 12

Focuses on speakers needs, not the audience.

Question 13

types of communication (Mccroskey) - rhetorical

Answer 13

Intentional communication with a purpose.

Question 14

Three parts of the rhetorical situation.

Answer 14

Exigence, Audience, Constraints

Question 15

ethos

Answer 15

A speakers character and credibility as demonstrated in the message.