important concept 215 Flashcards
Fundamental attribution error
tendency for people to overestimate the influence of personal dispositions on their behaviour (undervaluing the situation)
hindsight bias
believing that you could have predicted an outcome after learning the outcome
confirmation bias
seeking out, paying attention to, and believing information that confirms a hypothesis while discarding information that disproves it
*death penalty study
*seeing if someone was an introvert/extrovert = leading questions
social desirability bias
answering questions in a way that will be favourably viewed by others
mediator vs. moderator
mediator: IV causes the mediator, mediator causes the DV (not a direct relationship between IV and DV - like the teacher’s behaviour toward students in the self-fulfilling prophecies experiment)
moderator: effect of the IV depends on the moderator (relationship depends on this variable - like the prior attitudes in the Chaiken & Baldwin study)
measurement validity
are we measuring what we mean to measure
what is internal validity, how do you control it, and what are its threats
are the results due to confounds? control using random assignment, study scripts, double-blinds, don’t reveal hypotheses to Ps
differential attrition (Ps drop out more of one condition than the other)
external validity and its threats
can the results be generalized to the population? difficult to get both internal and external validity because internal requires controlling the environment, while external needs to be applicable to the real world
reliability
can the results be replicated? *if the measurement isn’t valid, the study can still be reliable (i.e. you aren’t measuring what you think you are but are still getting the same results)
self-perception theory + its associated study
we infer our attitudes by looking at our behaviour (when attitudes are unclear)
Chaiken & Baldwin study about being an environmentalist - weak prior attitudes strongly affected by external cues
looking-glass self & reflected appraisals
we use feedback from others to form our self-perceptions - how we imagine others see us
social comparison theory + its associated study
1: we want to evaluate our opinions and abilities
2: when there are no objective standards, we compare ourselves with others
3: we compare ourselves with people who are similar to us
encountering “dirty” (self-esteem increase) vs. “clean” person (self-esteem decrease)
upward vs. downward comparison
upward = comparing with people who are better than us (self-improvement)
downward = comparing with people who are worse than us (self-esteem maintenance)
contingencies of self-worth model
we stake our self-worth in certain domains - success in these domains increase self-esteem and failing decreases self-esteem
sociometer theory
self-esteem derives from how accepted by others we feel we are (success in a domain that is ‘valued’ by others increases self-esteem)
naive realism + self-esteem
belief that we perceive the world as it is (so others also see it as it is)
belief that others share our negative self-view
better-than-average effect
for abstract traits: belief that we are better than the average (because we can construe the trait in different ways - self-serving construals) = boosting self-esteem
self-affirmation theory
when self-esteem is threatened, we affirm other valued aspects of ourselves
self-enhancement motivation
motivation to view oneself positively
self-concept clarity
clearly defined, consistent sense of self
strategies for self-verification
developing confirming envirvonments: seeking out relationships with people who confirm our view of ourselves
signalling how we expect to be treated with clothing, possessions
selective attention to and better recall of feedback that confirms our self-view
self-verification
motivation to keep our self-view consistent - keeps the world and our interactions predictable
self-regulation and strategies
attempt to control behaviour - prioritizing long-term over short-term
implementation-intention: “if-then” plan
shifting from hot processes to cold processes (illusion that the immediate reward isn’t as tempting)
self-discrepancy theory
actual self: beliefs about what you are like
ideal self: what you would like to be
ought self: what we think we should be
when actual self approaches/moves away from ideal self
PROMOTION FOCUS
positive outcomes = happiness
absence of positive outcomes = dejection emotions (disappointment, shame)
when actual self approaches/moves away from ought self
PREVENTION FOCUS
absence of negative outcomes = calmness
negative outcomes = agitation emotions (anxiety, guilt)
self-presentation & face
presenting the person we want others to think we are (impression management)
face: public image
self-monitoring
monitoring our behaviour to fit the current situation
high = “fake”
low = internally guided
self-handicapping
engaging in self-sabotaging behaviours to avoid ‘true’ failure (creating an excuse for your failure)
overconfidence bias
tendency to have greater confidence in judgments and decisions than our accuracy merits
Dunning-Kruger effect
double curse of incompetence - people lack to ability to recognize that they are incompetent in a given domain & most likely to overestimate their abilities
pluralistic ignorance
when people act in ways that conflict with their private beliefs because they incorrectly think these beliefs conflict with those of the group
secondhand information is misleading because…
information is transmitted in ways that further one’s ideological agenda
in the service of entertainment: bad-news bias, selective reporting, leading questions
positive and negative framing
same information is presented with either a positive or negative focus (66% survived vs. 34% died) - negative info is given more weight
spin framing
altering the content of a message to change the focus (torture vs. enhanced interrogation)
construal-level theory
distant effects are thought of in abstract terms, while close events are thought of concretely
availability heuristic & risk assessment, joint projects
ease of recall = the more likely it seems (crime in NYC seems more probably than in St-Louis)
risk assessment: over-represented negative information is thought to be more likely than it is
joint projects: it’s easy to come up with instances of our contributions, so we think we have contributed more than we have
representativeness heuristic
tendency to judge the likelihood of whether something belongs to a category based on whether it resembles the prototype
useful when the prototype is accurate
not helpful when it leads us to ignore other information
illusory correlations
belief that two variables are correlated when they’re not because of the availability and representativeness heuristics - instances in which the variables went together are better remembered & things that are similar go together
pessimistic explanatory style
internal, stable, global causes of events = negative life outcomes (lower grades and poor health)
covariation principle & three types of information
behaviour is attributed to causes that occur at the same time
consensus: do many people partake in this behaviour (low = dispositional, high = situational)
distinctiveness: is this behaviour specific to a situation (low = dispositional, high = situational)
consistency: is the behaviour regular over time (must be high to make a judgment)
when would one make a dispositional attribution according to the covariation model?
when consensus is low (the behaviour is unique to this person), distinctiveness is low (the behaviour isn’t specific to a situation), and consistency is high (the behaviour has occurred many times)
when would one make a situational attribution according to the covariation model?
when consensus is high, distinctiveness is high, and consistency is high
discounting principle
when a behaviour is not likely to be due to a specific cause because there are other possible causes (when everyone would act similarly in the same context)
augmentation principle
when a behaviour is likely to be due to a particular cause because other possible causes would produce different outcomes (other people would act differently in the same context)
self-serving attributional bias
we make situational attributions for our failures and dispositional attributions for our successes
functional value of fear and shame
fear: increase vigilance to threat-related cues
shame: appeasement strategy to avoid social conflict, remorse for social transgression
James-Lange Theory
stimulus - physiological response - emotional reaction
Canon-Bard Theory
stimulus = physiological response and emotional reaction at the same time
Schachter-Singer Two-Factor Theory
stimulus - physiological response - cognitive label is applied - emotion (Using context clues to interpret the physiological response)
focal emotions
emotions that more common within the culture
affect valuation theory
the emotions that promote cultural ideals are valued and more prominent in everyday lives of individuals
display rules of emotions
how, when, to whom we should display certain emotions within a culture
affective forecasting & evidence
predicting future emotions and how long they will last (we’re bad at doing this accurately)
luckies (thought they would be more unhappy) and leftovers (not as unhappy after a breakup)
immune neglect
we underestimate our resilience and psychological immune system which enable us to get over negative life events
focalism
focus on the central aspect of an event and fail to consider other factors
cognitive dissonance theory
inconsistencies between thoughts, attitudes, and behaviours lead to an aversive state of psychological distress, which individuals try to eliminate (by changing the attitude to match the behaviour or changing the behaviour to match the attitude)
spreading of alternatives
emphasizing positives of your choice and minimizing the negatives of your choice, and minimizing the positive and emphasizing negatives of discarded options
*shift in desirability after choosing between two products
effort justification
putting a lot of effort into something that ends up being disappointing = dissonance = justification of your choice to pursue something disappointing
*psychology of sex & initiation
*hazing frat groups
induced compliance
compelling people to behave in a way that is inconsistent with their attitudes will lead to a shift in the attitude
*forbidden toy experiment - annoyance (not enough justification = shift in attitude) vs. anger (sufficient justification)
*$1 vs. $20 justification for lying
conditions for cognitive dissonance
free choice (choosing to behave inconsistently), insufficient justification ($1 vs. $20), has negative consequences (lying but the person doesn’t believe what you say = doesn’t matter) that are foreseeable (unknown allergy)
self-perception theory + cognitive dissonance
we don’t experience the distress that comes with conflicting cognitions, we didn’t change our attitudes, we just inferred them from the behaviour
No strong prior attitude = no inconsistency = no dissonance = self-perception theory
Strong prior attitude = inconsistency = dissonance = cognitive dissonance theory
overjustification effect
when an extrinsic reward reduces the pre-existing intrinsic motivation (behaviour will cease when the extrinsic motivator is removed)
central route to persuasion + conditions
thinking and elaborating carefully on the contents of a persuasive message (logic and strength of the arguments and evidence)
Conditions: message must be personally relevant, target must not be distracted
Encourages long-lasting attitude change
peripheral route to persuasion + conditions
relying on peripheral cues and surface-level processing
Peripheral cues: superficial, easy-to-process features that don’t pertain to the message
attractiveness, heuristics (# of arguments), celebrity endorsement, friends and experts can be trusted
Conditions: if lacking ability to think deeply, message isn’t personally relevant
source characteristics influence on persuasion
credibility (is the source knowledgeable/trustworthy)
certainty (expressing confidence in your message)
attractiveness (likely peripheral, but can be central when attractiveness is related to the message = argument)
message characteristics
message quality (comprehensible, straightforward, logical, explicit takeaway, appeal to core values, refutes the opposition)
message length (can decrease central persuasion if added arguments are weak, but generally increases peripheral)
vividness (interesting and memorable)
fear (vivid and include instructions on how to avoid negative outcomes)
culture (message should fit the norms and values of a particular culture)
audience characteristics
need for cognition (drive to think deeply – higher = central route = good arguments required, lower = peripheral cues and route)
mood (message mood should match audience mood, guilt), age (younger = malleable)
self-monitoring (higher = likely persuaded by messages convey a desirable image)
knowledge (greater knowledge = resistant to change)