Importance of fashion research and forecasting

Question 1

Fashion forecasting

Answer 1

Designers, merchandisers and retailers want to produce or stock the fashions that they customers will want.

Fashion forecasting is important since they work so far ahead of the selling season.

Question 2

Awareness, research and planning

Answer 2

Research is important as awareness, research and planning are needed for producers and retailers to make, buy and sell what consumers will want.

Question 3

Prevent losses

Answer 3

Proper research is important as it may prevent losses for producers, manufacturers and retailers.

Question 4

Buying habbits and preferences

Answer 4

Research is important for retailers and manufacturers to learn buying habits and preferences of their target market.

Question 5

Intelligent planning

Answer 5

Research is absolutely necessary to make intelligent planning decisions regarding design, manufacturing and sales.

Question 6

New ideas

Answer 6

Research is important as can bring about excellent new ideas that might influence the fashion direction.

Question 7

important because

Answer 7

Awereness, research and planning
Prevent losses
buying habbits and preferences
intelligent planning
new ideas
fashion forecasting