Immersive Media Flashcards
Media Types
Static
Dynamic
Immersive
Immersive Media
o Environments (real or virtual)
o Out of home; websites; combination
o Involvement; exploration- not just trying to convey a message- involve them in doing something and explore how they want to get involved in whatever way they want
o Social tie-in
Real places: Apotek hair products
o Key message: gives you healthy hair
o Concept: “makes your hair come alive”
o Ad with girl’s hair blowing in the wind by a subway
Real places: pepsi max
o Key message: tastes great
o Concept: “unbelievable”
o Bus stop with screen
real places: VW
o Key message: “acting responsibly can be fun”
o Piano stairs
o Taking stairs over elevator is healthier
real places: example of facial profiling
o Honda’s interactive dream wall
games: virtual places
Smart-phone capabilities
Durex, “iPhone baby”
Doritos, snack strong
• “prepare to take snacking to a higher level”
involvement: australia post: postal video stamp
o Postage stamp with QR ode
o Video with message, linked to QR code
o Recipient receives package, sans QR code to view your video message
pranks: LG flat-screen tv
Features: sharp, clear, bright picture
Concept: “so real, it’s scary”
real places: events: Sony viao P-series Lifestyle PC
o Very small, light, fits into a handbag
o Powerful; 3G wireless, GPS
Ideal accessory to any fashion ensemble
Marriage of fashion and technology
real places: events: T/Mobile
o Its network keeps you in touch
o Concept: “life’s for sharing”
o Flash mob
Immersive media
not info delivery, but involvement
o User directed o Do things o Exploration o Connects product/ brand to everyday life o Experience the message
creative toolbox: organizations
o Headline/ visual
o Pitch
o Story
o Montage
creative toolbox: techniques
o Visual metaphor o Synergy o Characters o Plot o Involvement, exploration
