Image And Identity

Question 1

What is the difference between image and identity?

Answer 1

Identity is created by the brand, and image is when a consumer processes the identity and makes their own judgement through experience

Question 2

What are the top 2 sections of the identity prism?

Answer 2

Physique and Personality

Question 3

What are the middle 2 sections of the identity prism?

Answer 3

Relationship and culture

Question 4

What are the bottom two parts of the identity prism?

Answer 4

Reflection and Self Image

Question 5

What is internalisation?

Answer 5

All the factors on the right side of the prism, it is intangible stuff

Question 6

What is externalisation?

Answer 6

All the factors on the left side of the prism, it is stuff you can see

Question 7

What takes place in the centre of the prism?

Answer 7

The consumer and the brand meet

Question 8

Where is the identity projected on the prism?

Answer 8

The top

Question 9

Where is the image received on the prism?

Answer 9

The bottom

Question 10

What is a marketers goal from brand identity and image?

Answer 10

For as much of them to overlap as possible