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Midterm flashcards > II. Purposive Communication > Flashcards

II. Purposive Communication Flashcards

Evaluating Messages and/or Images of Different Types of Texts Reflecting Different Cultures

1
Q

Application of multiple literacies in one medium

A

Multimodality

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2
Q

Dynamic convergence of two or more communication modes within the same text

A

Multimodal

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3
Q

True or false

In unimodal, all modes are attended to as part of meaning-making.

A

False unimodal -> multimodal

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4
Q

Study of signs and symbols and their use or interpretation

A

Semiotics

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5
Q 
The five semiotic systems are the following except:
A. Written or Linguistic
B. Gestural
C. Oral
D. Spatial
E. Visual
F. Gestural
A 
C. Oral 
Semiotic systems:
Visual
Spatial
Written or Linguistic
Audio
Gestural
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6
Q

What type of semiotic system is body movement

A

Gestural

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7
Q

Rhythm, volume, pitch

A

Audio

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8
Q

Still and moving images

A

Visual

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9
Q

Use of vocabulary

A

Written or Linguistic

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10
Q

Architectural spaces

A

Spatial

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11
Q

Layout and direction

A

Spatial

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12
Q

Music, spoken language, and written language are examples of multimodal while images and gesture are not multimodal.

A

False. Images, gesture, music, spoken, and written languages are all examples of multimodal.

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13
Q

Which of the following describes cultural sensitivity?
I. Attitude and way of behaving in which you are aware of the cultural differences.
II. Attitude and way of behaving in which you are acknowledging the cultural differences.
III. Crucial for global goals like world peace and economic growth

A I and III only
B II and III only
C I, II, III

A

C all of the above describes cultural sensitivity (Franklin and Mitchell, 1995)

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14
Q

True or false

Cultural sensitivity is essential for effective interpersonal communication.

A

True

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15
Q

Understanding a televised weather forecast is an example of
A Cultural sensitivity
B Multimodality
C Multimedia

A

B Multimodality

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16
Q

True or false

Because a product is widely accepted in a country, it means it will transcend with the global market.

A

False

17
Q

Generic structure

A

Visual

18
Q

Sound effects and silence

A

Audio

19
Q

Genre, choices of words, phrases, and sentences

A

Written or Linguistic

20
Q

Gait, demeanor, action sequences, dance acting

A

Gestural

21
Q

Conveyed through design of spaces, using choices of its resources

A

Spatial

22
Q

facial expression, eye movements​, timing, frequency, ceremony and ritual

A

Gestural

23
Q

scale, proximity, boundaries, organisation of objects in a space

A

Spatial

24
Q

Conveyed through sound, including choices of music representing different cultures

A

Audio

25
Q

saliency, distance, angles, form, power, involvement/detachment, contrast, lighting, naturalistic/non-naturalistic, camera movement, and subject movement

A

Visual

26
Q

use of rhythm, speed, stillness and angles

A

Gestural

27
Q

ambient sounds, noises, alerts, sil​​ence, natural/unnatural sounds

A

Audio

28
Q

design of the page in a book, a page in a graphic novel or comic, a webpage on the screen, framing of shots in moving image, to the design of a room

A

Spatial

29
Q

diverse cultural connotations, symbolism and portray different people, cultures and practices

A

Visual

30
Q

: framing, vectors, symbols, perspective, gaze, point of view, colour

A

Visual

30
Q

: framing, vectors, symbols, perspective, gaze, point of view, colour

A

Visual

31
Q

mood, emotion, emphasis, fluency, speed, volume, tempo, pitch, rhythm, pronunciation, intonation, and dialect

A

Written or linguistic

32
Q

Conveyed through written language via handwriting, the printed page, and the screen

A

Written or Linguistic

33
Q

True or false

a film text is a less complex multimodal text ​​than a poster

A

False. less ->more

34
Q

True or false
The complexity of the relationships between the various meaning or semiotic systems in a text increases proportionately with the number of modes involved.

A

True

35
Q

Posture

A

Gestural

36
Q

Position of layout

A

Spatial

37
Q

True or false

Multimodality always uses technology.

A

False

38
Q

True or false

Multimodal texts can be paper-based, live, or digital.

A

True

Midterm flashcards (8 decks)

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