II. Purposive Communication Flashcards
Evaluating Messages and/or Images of Different Types of Texts Reflecting Different Cultures
Application of multiple literacies in one medium
Multimodality
Dynamic convergence of two or more communication modes within the same text
Multimodal
True or false
In unimodal, all modes are attended to as part of meaning-making.
False unimodal -> multimodal
Study of signs and symbols and their use or interpretation
Semiotics
The five semiotic systems are the following except: A. Written or Linguistic B. Gestural C. Oral D. Spatial E. Visual F. Gestural
C. Oral Semiotic systems: Visual Spatial Written or Linguistic Audio Gestural
What type of semiotic system is body movement
Gestural
Rhythm, volume, pitch
Audio
Still and moving images
Visual
Use of vocabulary
Written or Linguistic
Architectural spaces
Spatial
Layout and direction
Spatial
Music, spoken language, and written language are examples of multimodal while images and gesture are not multimodal.
False. Images, gesture, music, spoken, and written languages are all examples of multimodal.
Which of the following describes cultural sensitivity?
I. Attitude and way of behaving in which you are aware of the cultural differences.
II. Attitude and way of behaving in which you are acknowledging the cultural differences.
III. Crucial for global goals like world peace and economic growth
A I and III only
B II and III only
C I, II, III
C all of the above describes cultural sensitivity (Franklin and Mitchell, 1995)
True or false
Cultural sensitivity is essential for effective interpersonal communication.
True
Understanding a televised weather forecast is an example of
A Cultural sensitivity
B Multimodality
C Multimedia
B Multimodality
True or false
Because a product is widely accepted in a country, it means it will transcend with the global market.
False
Generic structure
Visual
Sound effects and silence
Audio
Genre, choices of words, phrases, and sentences
Written or Linguistic
Gait, demeanor, action sequences, dance acting
Gestural
Conveyed through design of spaces, using choices of its resources
Spatial
facial expression, eye movements, timing, frequency, ceremony and ritual
Gestural
scale, proximity, boundaries, organisation of objects in a space
Spatial
Conveyed through sound, including choices of music representing different cultures
Audio
saliency, distance, angles, form, power, involvement/detachment, contrast, lighting, naturalistic/non-naturalistic, camera movement, and subject movement
Visual
use of rhythm, speed, stillness and angles
Gestural
ambient sounds, noises, alerts, silence, natural/unnatural sounds
Audio
design of the page in a book, a page in a graphic novel or comic, a webpage on the screen, framing of shots in moving image, to the design of a room
Spatial
diverse cultural connotations, symbolism and portray different people, cultures and practices
Visual
: framing, vectors, symbols, perspective, gaze, point of view, colour
Visual
: framing, vectors, symbols, perspective, gaze, point of view, colour
Visual
mood, emotion, emphasis, fluency, speed, volume, tempo, pitch, rhythm, pronunciation, intonation, and dialect
Written or linguistic
Conveyed through written language via handwriting, the printed page, and the screen
Written or Linguistic
True or false
a film text is a less complex multimodal text than a poster
False. less ->more
True or false
The complexity of the relationships between the various meaning or semiotic systems in a text increases proportionately with the number of modes involved.
True
Posture
Gestural
Position of layout
Spatial
True or false
Multimodality always uses technology.
False
True or false
Multimodal texts can be paper-based, live, or digital.
True
