Identifying Customer Needs Flashcards
1
Q
What is market research?
A
Gathering information about consumer needs and preferences
2
Q
Primary and secondary data?
A
Primary - first hand (qualitative usually)
Secondary - already been collected ( usually quantitative)
3
Q
What are 4 primary research techniques?
A
Interviews
Survey/ questionnaire
Focus groups
Trial marketing
4
Q
What 5 secondary research techniques?
A
Census
Newspaper/ magazines
Market research reports
Sales/ data figures
Loyalty card
5
Q
What is quantitative and qualitative?
A
Quantitative- numerical data
Qualitative - non numerical data expressed in words
