Identification

Question 1

What process is called modelling?

Answer 1

A person becomes a role model of they are seen to possess similar charactisitics to the observer and/or are attractive and have high status

Question 2

Role models may not necessarily be physically present in the environment, why is this important?

Answer 2

This has important implications for the influence of the media on behaviour

Question 3

People (especially children) are more likely to imitate the behaviour of people with who?

Answer 3

With whom they identify, called role models