Ideas and Strategies

Question 1

SEARCH: 3

Answer 1

Keywords

1. In BR CPC 0.20€ - 0.60€ (low to medium competion) (PT even lower) (US op to 4€ CPC)
2. Location and language based keywords
3. Long tails

Question 2

LP: 6

Answer 2

1. MOTIVE Lack of clear motive - Why join? (only apply and refer? what about jobs personalised offers to your inbox?
2. BENEFITS - Bullet Points - Top Benefits List
3. PRELANDER - registration or Sign up form on homepage - exclusive conent
4. FREE Give Prospects Something for Free and mentioned FREE!!
5. A/B Testing
6. Exclusive access to Increase database

Question 3

Other

Answer 3

1. target specific blogs, website and topics to display ads (well targeted audience means lower CPL)
2. Remarking

Question 4

Questions 4

Answer 4

1. Which paid channels
2. How does your conversion funnel works currently
3. How big is your database of registrations
4. Remarketing