IDB Flashcards
Who was the director of IDB?
Ken Loach
Who produced and funded IDB?
Sixteen Films, BFI, Why Not Productions, Wild Bunch, BBC Films, Les Films du Fleuve, National Lottery
Who distributed the film?
eOne Films (UK), Le Pacte (France), Trinity Mirror Group
What is the genre of IDB?
Social realist
What age rating is IDB and why?
IDB received a 15 certificate due to strong language, emotional intensity (in scenes like ‘the food bank’ and the ending ‘funeral’), and implied sexual scenes (‘prostitute scene’)
What was the budget and how much did they make at the box office?
Budget of £3.5 million (£2 million was sponsored)
Made £12 million at the box office
Ken Loaches largest grossing film
What awards did it win?
Critically acclaimed, exhibited at film festivals, won Palme d’Or and BAFTA nominations.
What is the audience for IDB?
Presold audience due to the famous director Ken Loach, attracts both high-brow and low-brow audiences, left-wing, reformers, educated
What is high brow and low brow?
High brow – interests in art and literature, elite, cultured, sophisticated, academic, (upper-class taste)
Low brow – interests in social drama, mainstream (lower class taste)
What marketing strategies were used?
Along with traditional trailer and print adverts, filmmakers eOne used disruptive/guerrilla marketing (non-conventional forms of marketing).
What are some examples of the marketing strategies?
Projected an ad for the movie onto the houses of parliament
Made a newspaper story about Daniel Blake as if he were a real person
Organised pay-what-you-can viewings
People who had been denied benefits were asked to placard the premier (protest – attend with signs)
Where was IDB set?
Not only was IDB set in Newcastle but it was also premiered there (which Jeremy Corbin attended) which is atypical as movies are normally premiered in London due to the celebrity culture and how big of an event a movie premier is
What was the movie critical of?
The conservative party as a whole, the benefits system, work capability assessments, poverty, and its underrepresentation in the media, and the concept of austerity (funding cuts to increase GDP)
Theoretical Perspectives - Curran and Seaton
Didn’t make much at the box office proving that profit wasn’t their main goal, unknown actors in a random place in the middle of nowhere, low amounts of editing and CGI and funded by the BBC and BFI which aim to inform and educate as well as entertain
Theoretical Perspectives - Hesmonhalgh
Not much profit in the social realist genre, not premiered in London meaning many people that normally go would not have gone, pay what you can viewings, However, the use of Ken Loach as the director could say they minimized risk by using his presold audience
