IBM Cloud Professional Sales Engineer : Consultative Selling Flashcards
Explain the consultative mindset
Its about thinking how you can make the client successful now and in the future
What is consultative selling?
A sales strategy that is hyper focused on the customer, their needs, preferences, and emotions.
List the steps of consultative selling
Understand a client’s business and needs
Explore options
Develop a solution for the client
Implement the Solution
Confirm the Client’s Satisfaction
What are the key focuses when trying to understand the client’s business and needs
Do they feel a sense of urgency?
Do they need to improve their IT strategy?
Are they working on a business strategy?
What are some key questions to know when researching your clients>
Whats going on in your client’s business today?
How is your client perceived within their industry?
What is your client’s value proposition for their customers? What are your client’s external drivers, business objectives, and internal challenges?
Who are your client’s key or strategic customers, go to market business, partners, and competitors?
Who are the primary executives and decision makers within your client’s organization?
What is IBM’s history with your client? What is your client’s history with our competitors?
What other IBM sellers are currently in contact in contact with your client?
What is the model for handling objections?
Listen Acknowledge Clarify Handle Validate