IBM 1-3-9 Flashcards
What does 1 - 3 - 9 mean at IBM?
One Purpose
Threes Values
Nine Practices
Our practices define how we behave and what our values look like in action.
What is the first Value?
Dedication to every clients success
IBM’s value “dedication to every client success”.
(Blue)
Which practice is?
Find individuals who can see the world through their client’s eyes, and care for clients business as if it were their own.
“Put the client first”
Under Dedication to every client’s success
(Blue-Top-Left)
Which practice is this?
Seek individuals who will listen actively, envisioning a better future and communicating that vision to clients and colleagues.
“Listen for need, envision the future”
Under Dedication to client’s success
(Blue-Top-Middle)
Which practice is this?
Identify individuals who will keep their expertise vital, sharing a generously with their clients and colleagues.
“Share Expertise”
Blue-Top-Right
What is the second value?
Innovation that matters
It takes more than dedication to succeed in today’s competitive marketplace. IBM also needs the value “Innovation that matters for the company and for the world.”
(Green)
Which practice is this?
Find individuals will challenge the status quo, looking for efficient and effective ways to get work done.
“Relentlessly reinvent-our company and ourselves”
Green-Middle Row-Left
Which practice is this?
Seek individuals will stay curious, innovate, and courageously champion new ideas.
“Dare to create original ideas”
Green-Middle Row-Middle Square
Which practice is this?
Identify individuals who welcome new ideas and think differently, helping us build a culture of openness and innovation.
“Treasure wild ducks”
Green-Middle Row-Right
What is the third value?
Trust and Personal Responsibility
“As we practiced dedication and innovation, we must bring honor to our work through the value “trust and personal responsibility in all relationships.”
(Pink)
Which practice is this?
Find individuals who will always do their homework, anticipating needs while respecting others’ time, attention, and intellect.
“Think, prepare, rehearse”
(Pink-Bottom-Rehearse”
Which practice is this?
Seek individuals who will collaborate with colleagues and clients, keep their promises, and get results.
“Unite to get it done now”
(Pink-Bottom-Middle”
Which practice is this?
Identify individuals who will care for the people with whom they work and serve, building personal trust and lasting relationships.
“Show personal interest”
Pink-Bottom-Right
What is our Purpose?
“BE ESSENTIAL”
What does “being essential” look like our client’s? It’s seeing our passion for going above and beyond to meet their needs by applying our practices to every aspect of the client experience.
Since our founding, IBMers have been guided by an enduring purpose it’s the “why” of IBM. It’s the impact we aim to make on our clients, the world and each other. It’s what we aspire to be every day, as we have for the last 100 years. It to be BE ESSENTIAL.
